7 Essential Internet Marketing Tips for Small Business
In today’s highly competitive market, it is important even for small businesses to have online visibility. Those who failed to do so will definitely be left out, and competitors doing internet marketing will quickly get ahead of the pack.
However, implementing online marketing still does not provide guarantee that you will have a better share of the market. Just like marketing in the real world, you have to make your strategies work. In order to set the campaign on the right foot forward, here are a couple of internet marketing tips for small businesses.
1. Create a Respectable Website
As a first step, you should build a website that is trusted and credible. It doesn’t have to be well-designed full of graphics. You can make it simple yet professional in design. It should be easy to navigate, as well. Ideally, the business website must have a separate page fully dedicated on relevant information about the company and its management. It should also include a customer support page dedicated to providing assistance to customers.
The website is useless without sufficient amount of traffic. Therefore, search engine optimization must be done for better visibility of the business in the search engines. There are SEO services you can tap on to help you improve the ranking position of your blog. You may also opt to buy traffic from a reliable service provider for added page views.
2. Boost Your Visibility with Ads
Aside from search engine optimization, online advertising is highly recommended. Similar to billboard and TV advertising, online ads can quickly expand the exposure of your business and improve its visibility in various online communities.
There are many different forms of advertising to choose from. Among the most popular are the cost-per-click (CPC) and the cost-per-mille (CPM) advertising, Google Adsense banner and contextual advertising, and the social media advertising.
Facebook ads network is an excellent advertising platform that can potentially improve the brand awareness of your products. Having more than one billion worldwide members, you will have greater chances of reaching wider groups of targeted audiences.
Advertising via Google Adsense is advised to improve the visibility of your business in the search result pages of Google. According to a study, about 80% of the searches online were made using Google. If done right, this will boost traffic to the designated pages of your online shop.
3. Properly Target Your Prospects
Another important aspect of online marketing is proper targeting of audience, which is done by keyword research. By using the right keywords, you will be able to capture laser targeted web traffic with real needs of your products and services. It is useless to have high amount of traffic but majority of them are non-targeted. They will only find your blog non-relevant to their search.
So don’t waste your time, money, and efforts on capturing redundant leads. That is why proper targeting using the right keyword phrases is crucial because it can have an impact on the overall success of your online marketing.
There are many keyword research tools that you can use. You can opt to use the free tools like the Google keyword tool, or you can use premium keyword tools like the Market Samurai. Either way, make your research effective in order to find the most productive keyword terms.
4. Socially Engage with Your Clients
Being socially active in various social networks is one of the core marketing strategies online. More people are engaged in different social sites. Facebook alone has more than 500 million active users that logs on every day. So if you conduct Facebook marketing, you will quickly widen the exposure of your business.
Moreover, you can also get direct referrals from social networks like Pinterest, Instagram, and Twitter. While the conversion rate is small, they can add up more sales to your business. Social media marketing is one of the internet marketing techniques that are widely used today not only by small to medium-sized businesses but also by top corporations listed in the Fortune 500.
5. Provide Outstanding Customer Service
Just like having a retail store where customer service is important, you should also extend outstanding service to your online clients. This entails quick response to clients’ queries and issues, providing world-class services and assistance, and giving top quality customer support. You must further provide enhanced flexibility in giving customer service by communicating with them using various mediums like email, chat, Skype, and 24-hour toll-free phone support.
6. Establish a Good Online Reputation
Having a credible reputation is crucial to any business. Trust is important when closing sales and in various transactions. This is even more important online where prospects don’t get the chance to personally meet the vendors. Many are still hesitant to do online transactions due to the increasing incidences of online fraud and identity theft.
You have to provide assurance to your customers that their investment is safe in your hand, and they will only trust you if you have a credible online reputation. So build a trusted image and you will quickly close deals without exerting so much effort on your part.
There are many ways of building a good online reputation. One of them is by regularly publishing highly valuable posts that provide better solutions to the problems of your target audiences. You can also publish web contents about useful tips and tutorials.
Content publishing can help in establishing an authority profile on a certain field of expertise. This can also help build a solid base of followers that you can quickly tap on whenever you have some exciting deals and awesome promotional bargains to offer.
7. Identify your competitors and know where they are
Good marketing involves effective tracking of competitors. You should know where they are, and what they are doing. Consequently, develop plans of actions to counter their activities, while at the same time create proactive programs that set you apart from them. There are tools that let you tract competitors. Make use of the vast online resources to know more about your competitors and their activities.
You can develop your own online marketing strategies that are best suited to your business. The above techniques can be integrated in your strategies with a few tweaks to align them with your goals. Nonetheless, implement various internet marketing programs not only to get you ahead of the competitors but also to level up the success of your business.