Discover Why Video Marketing is a Must-Have
SEO Strategy in the Mobile World
Perhaps one of the most basic signs of living in the age of smartphones is this: reflexively reaching for one’s mobile device whenever the impulse to know or do something strikes. People are no longer content with having a search engine where answers are enlisted after just a few key strokes. Now, people want the right answers right away. Faced with a demanding audience such as this, do companies stand a chance to turn web visitors into product consumers?
Video marketing is quickly becoming the weapon of choice for many businesses to target the smartphone generation, as many studies and evidence divulge.
Mobile Traffic Tuned-In to Videos: How Micro-moments Make the Biggest Impact
It has been said that life is made up of moments. Today, majority of these moments take the mobile form. Moments such as disconnecting from the world when enjoying one’s playlist, swapping photos and stories with friends through instant messaging, and immortalizing milestones by sharing photos in social media and blog posting.
And then there are also moments classified in a rather business-like manner: moments where the impulse to know, to do, to buy, and to go strike. These are the kinds of moments when people who have been weaned in smartphones and fast connections are consumed with the desire to carry out an intent and get immediate results.
Google refer to these instances as micro-moments. The search engine giant made it its objective to be the vehicle that delivers results to users all over the world each time they have these kinds of moments. Now, it has become the battlegrounds where brands are tested and prove their worth – in the minds, hearts, and loyalty of consumers.
Because of this, here are helpful insights to let business owners and web masters know about smartphone users and video marketing:
Smartphone users are more inclined to watch or share video content or video ads from brands
According to a marketing company, people have 1.4x inclination to watch through the whole content of a video when viewing it from a smartphone rather than a desktop or TV set.
The same research goes on to show that smartphone users are 1.8 times more likely to share a video ad or content compared to users of PC.
Even offline, the study shows that people who use smartphones are 1.6 times more compelled to talk about a video they just watched.
Smartphone users feel a closer affinity to brands compared to TV viewers or desktop users
More than 50% of the people interviewed in the same study admitted that video ads or content influenced them to make purchasing decisions. The same people named YouTube as the top destination to view such content in helping them choose a product or a brand.
Internet marketing specialists have named mobile phones to be the new in-store shopping associate of today’s generation.
One in three consumers favor the use of their smartphones to research about a brand or product rather than asking an actual store employee.
Brands which make the most of this trend and offer product knowledge in their videos win over customers. How-to videos that help people understand the use and features of a product garner more consumers compared to creative advertising.
Smartphone Users are More Proactive than TV Viewers
According to Google’s Brand Building for Mobile study:
- 42% of smartphone users visited a company website or store while only 35% of TV viewers did.
- 32% of smartphone users purchased a product but only 28% of TV viewers did.
- 29% of smartphone users talked about a brand with their friends but only 21% of TV viewers engaged in a discussion.
- Videos or ads viewed on smartphones positively changed the views or opinions of 22% of smartphone users. Only 13% of TV viewers admitted they were moved by ads.
Micro-moments have changed people’s way of living and with this shift comes brand advertising and purchase decision-making. Brands do not even have to buy YouTube views anymore. Consumers proactively seek out products and companies which reach out to the market through the help of videos.