Lunch Your Business Internationally With This Latest SEO Technique For 2015!
Every day that your business spends in its local realms is a day of wasted opportunities. Just think: if your business can be lucrative locally, who’s to say what it can achieve in the global arena?
Any business person still hesitant of growing beyond its comfort zone should consider this statistics:
- Asia Pacific has a staggering 550 million consumers in the middle class bracket.
- By 2030, this number is expected to grow to 3 Billion which will make it two-thirds of the middle class population in the world. The current and anticipated number of Asia Pacific consumers is too rich a market to be left unexplored.
- There are approximately 300 million USA citizens which translates to 300 million consumers.
- As of 2014, 1.75 billion smartphones were sold. There is no stopping the expansion of smartphones which means advertising and reaching consumers has never been more personal. By considering this fact on a business viewpoint, it seems inane not to make this as leverage for expanding a brand.
Traditional businesses which have flourished in their local dominions hesitate on branching out because they fear losing identity of their product.
Here are professional strategies on how to preserve your brand’s identity even with branching out:
- Know Your International Ranking Signals
When it comes to website ranking, no other search engine tops the authority of Google. Because of this, knowing the nuts and bolts of Google algorithms is imperative especially as the search engine uses two-hundred markers. Of these algorithm markers, several have higher significance when it comes to international market analysis.
Here are a few worthy ones to take note of:
- Top Level Domains – top level domains have specific country codes. These domains are trusted for their marked affiliations locally.
- Geo Targeting – this element allows website masters to signal Google regarding the country their site wants to zero in.
- Server Location – in the advent of cloud hosting, server location’s influence has significantly diminished. However, that does not mean site owners should count it out. Hosting in one’s target location gives the business a leg up.
- Local Signals – when it comes to correct positioning of a site to its target location, Google gets help from inbound links pouring in from local websites.
- Website Optimization through Research, Organization, and Objectives
Website optimization analysis should go hand in hand with budget breakdown. Otherwise, your marketing plans would not take off.
Here are a few things to consider in the foundation of a globally competitive business:
- Can the company afford to setup a local office when it branches out? If not, is it capable of setting up a virtual one?
- Will the company utilize different SEO agencies for each country? If not, will the current SEO marketing team be up to advertising before a foreign culture?
- Will the company hire professional writers, release media news, and employ multilingual link building to promote the site?
- Is the company’s current tech team sufficient to support and manage multiple site hosts? If not, does the company have the resources to hire more staff?
- Does the company need bilingual customer service staff? Can it afford to pay for it if it does?
The good news is, business owners do not need to venture out into the physical location to test the waters of their international audience.
Google Analytics can help businesses research, zero in, and work on the countries or languages where the company shows potential.
Business owners can click on Audience > Geo Analytics to discover the locations where the site is most popular.
The same technic can be employed when determining the frequently used languages. Knowing this info can help businesses make the most of their international visitors.
Other goals that can be used for this international SEO research are Finder, Google’s Global Market, and Search Metrics.
After these considerations have been taken into account, the business can then proceed to sound planning of the company goals and strategy.
- Determine Whether Language or Geography Drives the Business Expansion
When the business decides where to settle between geography and language, it can then proceed into the nitty-gritty of goal execution. For example, if the product is information-based, it is best to focus on language. When the website aims to be language-centric, the company needs to hire bilingual professional writers or submit their blogs to the local directory submission service.
On the flip side, products that need to be shipped globally will require the company to research and work on how geographical influences will affect their day to day business transactions.
Going multinational or multilingual seem daunting at first. However, with SEO strategies on your fingertips, going international is a possibility that’s looking good in the new year.