Google Algorithm Update 2015: Techniques to Sidestep Google Penalties Finally Revealed

Is your domain ready with Google’s constantly updating algorithm?

Here are key questions to consider:

  • Are you finding it difficult to achieve positive results despite the SEO efforts and investment you put in?
  • Did your high ranking site drop notches after Google’s Panda or Penguin update?
  • Do your high-quality links do nothing for your page rank?

Answering yes to any, or worse, all of these questions may mean that your site may have been penalized by Google. There are many reasons why Google warrants a penalty to a website: from unnatural looking links to irrelevant and repetitive page content.

Google’s latest update has led experts stirring to analyse and come up with ways on how to sidestep the dreaded penalties issued by the top search engine.

Here are a few techniques to avoid Google penalties and ultimately improve one’s site ranking:

1. Get Rid of Site-Wide Links to Avoid Google Penguin Penalty

Many web owners may not be aware of it but having site-wide links may interfere with one’s Google ranking. Ideally, a back link profile that will not be tagged suspicious and penalized by Google has less than 10% of site-wide links.
Doing a site monitor to assess the quality or type of content in a domain can save one with a ton of trouble. If there are already site-wide links in the domain, one can slowly remove the exceeding ones and replace it with other links instead.

2. Keep an Eye on Website Junk or Replicating Content to Avoid Google Panda Penalty

Google bots are always on the lookout for domains with repetitive content. These domains have been weeded out from the first page of Google’s search results or worse, penalized.

It is not enough to have a decent number of page count. It is also a must to keep only relevant information for each content. This benefits both search engines and users in that they will find the site both credible and authoritative.

In order to avoid content repetition, one can use online tools such as Copyscape or Duplichecker. It is also wise to employ professional writers and articles submissions services as PRC.

3. Go Easy on Anchor Text Optimization to Avoid Google Penguin Penalty

Anchor texts should be well thought of and used smartly. Using a specific anchor text again and again is a huge red flag that can alert Google.

It is good to have a natural-looking anchor text distribution strategy to sidestep the Penguin penalty of Google. Utilize tools and techniques that touch on the number of anchor text one needs. Having a regular assessment to detect excess optimization punishment can help keep this penalty at bay.

4. Steer Away from Too Many Links in Too Short a Time to Avoid Google Penguin Penalty

A tell-tale sign of unnatural link building is having a high volume of links dumped to a domain in just a short amount of time.

An ideal pace for organic-looking link building is five to ten links a week. From this number, one can gradually increase while simultaneously working on advertising campaigns. Through this technique, the slowly but steadily building of links to one’s site can be pointed back to advertisements.

Spam and suspicious techniques employed to get one’s site a leg up are the catharsis that keep the SEO trade alive. As Google continue to detect and weed out the substandard websites out of the system, new strategies emerge to avoid Google penalties. As a result, only top quality websites last.

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