How Can Article Submissions Help Website Promotion?
Article submissions represent very useful and efficient tools for website promotion. Being one of the oldest techniques employed for SEO purposes, there are thousands – if not hundreds of thousands – articles posted by SEO experts on articles directories, specialized forums and social media sites with the aim of creating links and ranking the promoted website higher on search engine hit lists.
Search engines evaluate and categorize websites based on many different parameters, the number of quality backlinks pointing towards the site to be promoted being one of the criteria for classification. Content submissions have the potential of building such quality backlinks in an organic way that is appreciated by search engines and using this tool appropriately will result in moving the website up the hit ladder.
How Article Submissions Create Organic Backlinks
The articles published over several different websites promote your website simply by being read. You create content around a topic that relates to your business, then you publish these contents across article directories, forums and other sites relevant for you niche. Your articles will contain an author box where you can submit the URL of your website and encourage the readers of the article to visit your website, so it is practically from these author boxes that traffic is driven towards your website. If the articles are really well-written, informative and attention-grabbing, the reader will become interested in what you have to offer and will click on the link from the author box to access your site.
Where to Publish Your Articles
There are thousands of sites available for article submission – some of them are free, while others will accept your texts for a certain fee. If you plan to use this tool, it is recommended to choose sites with a high PR (Page Rank,) because such a site has already won the trust and the recognition of users, therefore your articles will get more visibility and deliver maximum results.
After putting together a list of the article submission sites you consider useful, you will first need to create an account on the website, then you must familiarize yourself with the content and article submission guidelines of the site. This is important, because if your contents do not follow these guidelines, the articles will not have the desired effects.
Different article directories have different guidelines for editing, formatting and content, but there is one rule that all of them apply: the rule of originality. You will obtain the best results if your articles are unique and original (if there are duplicates, search engines will notice that the content is not 100% original and you get penalized) and if the articles are written in a professional manner, having targeted content and keywords. One way to check for originality is to use Copyscape. After you covered this second step and you made sure your articles comply with the guidelines, you can simply upload your articles and get them published with a few simple clicks.
You can also use specialized Questions and Answers websites containing questions asked by users and answered by others to promote your website. If you would like to use a Q&A site for posting your articles, you will have to start by finding a website that discusses problems related to your niche. Once you found relevant websites, you can either start looking for questions posted by other users and answer them in a thorough and informative way, or you can post questions yourself and answer them, too.
Some Q&A websites allow you to create a profile as well. These profiles are similar to the ones on social media sites and you can use them to describe your experience in the topic you are writing about. It is important to fill out these profiles with as many details as possible because the more you tell about yourself, the easier to identify you become.
Forum posting is another way to use your informative, original texts for generating free traffic to your website. The procedure of publishing content on forums is similar to the method using Q&A websites. You can use the existing threads on the forums selected or you can start new ones, but in the latter case, you must make sure your thread is really relevant and informative, otherwise the users will lose interest and leave it.
As you see, article submissions are excellent tools for diverting traffic towards your website. But there are two more things that are very important: regardless of where you are publishing your content, your articles need to provide users with real, useful, accurate information, and you should send only a moderate number of articles a day to be able to monitor the results and fine-tune your content to your overall objectives.