How to Optimize on Mobile PPC
Tips and Tricks for the Mobile-Friendly Website
The wide influence of smartphones has made an irreversible change with the way business is done. This influence has panned out even to PPC marketing. As Google announced another algorithm shift in the form of Mobilegeddon, web owners and advertisers have hastened to move their business on smaller screens.
Web traffic and mobile traffic used to be two different entities. But as the internet community is evolving, the lines separating these two are becoming thinner and thinner. However, mobile PPC is still on its fundamental stages. Users may find themselves sliding back to the old practices of PPC marketing they have grown accustomed to using with web traffic.
The path leading to mobile PPC revenue is complicated and littered with unfounded theories.
Here are the tips and tricks from mobile PPC specialists on how to succeed in this fairly new venture:
Mobile Keywords Search and Strategic Bidding
Most web owners use keyword tool to narrow down on search terms that will rank well with search engines. Most of them also utilize the same key words for both web and mobile traffic.
However, this move shows lack of creativity and effort according to mobile PPC experts. It would be better to find out mobile-exclusive key phrases to drive traffic and generate conversions through mobile devices.
One way to do this is by separating the search terms mobile, in-store, and driving to harness more control. Other keywords that will work are stores, near me, and nearby. The mobile SEO team should come up with ad groups following these terms and the like, use mobile-friendly ads, and target audience which may be looking for the company locally.
Strategic bidding should also be practiced in mobile PPC. Even with bid modifiers taken into account, PPC marketers should take note that there are limited advertising slots in mobile as compared to PC. That is why those engaging in mobile PPC needs to prepare themselves for spending and have realistic expectations.
Landing Pages for Mobile Campaigns
The users from mobile traffic tend to be more conscious with time and user experience. Smartphone users are accustomed to fast and convenient way of doing business.
For mobile campaigns, PPC marketers should only utilize landing pages which are suitable for screens of all sizes. A responsive design or interface facilitates easy conversion. This means payment methods on a single click, straightforward landing pages, and shortened forms.
It should also be considered standard operating procedure to test the landing pages multiple times through multiple platforms.
The advent of mobile-friendly algorithm introduced by Google only confirmed that mobile has changed the way internet marketing is done. It is here to stay and smart online business owners and internet marketers can do well by joining the bandwagon. As in the case of mobile PPC, setting goals, ad copy and keyword search terms, landing pages, and optimization of conversion are the keys to succeed in this venture.