Not Getting Enough Site Traffic?
These Digital Marketing Practices Might Be Decreasing Your Website Visitors
Whether by buying site traffic or paying for international press release, whether by trying out new link building techniques or hiring top-notch website content writers –SEO specialists have left no stone unturned when it comes to page optimization.
But are your investments worth the money and time you spend for it?
Digital marketing is quite a tricky road to tread. Web masters have to deal with search algorithms that change every now and then, social media sites have been added to the equation, and the demands and desires of netizens are but a moving target.
Because of this, many business owners engage in different practices to bring their brands to the desktops, tablets, and mobile phones of their target market. There is no standard strategy cut out to bring a website on the number spot of Google. That’s why business owners employ a combination of digital marketing practices to further their brand influence.
Not all these practices prove their worth. Some even bring penalties to the website or generate backlash from social media followers of the brand. These damaging effects decrease the flow of visitors to a website and reduce brand confidence.
If you have exhausted all your efforts and still find your website traffic lower than expected, there may be underlying digital practices that pull down the traffic stats of your site.
Here are different digital marketing practices that may be causing your website more harm than help:
- Over-optimized Content
Google remains to be the top search engine internet users turn to when they want to know, find, or buy something. The search engine authority is famous for its clean, simple interface and delivering millions of results in seconds. It also takes pride in providing its users with only the best, most relevant results for their searches.
This is why Google is relentless in delivering search results of top authority websites. SEO marketers and businesses vie to get their websites on top of Google search results pages. In their effort to do so, we masters have stuffed their websites with keywords without much care for the overall read of the content. Other outdated SEO techniques include bringing visitors to web pages which force them to key in information or download a software to gain content access.
These blackhat SEO techniques are frowned upon by Google and are constantly being weeded out. Building links is not so much about quantity but on quality instead. Web content is no longer about forcing search key terms to rank high on Google but providing users with a good, helpful read.
- Guest Blogging Service Not Done Right
When one of Google’s representatives released a statement that guest blogging is a declining marketing trend, the task itself has earned a bad rep.
However, Google went on to clarify that guest blogging in itself is still relevant. The content bloggers should only need to focus on relevant information, their opinion, and personal insight about a product or service. Although blog link building is becoming a less effective SEO tactic, the practice of disseminating product information through article submission blogs still show effectiveness. It drives organic traffic from blogging communities and generates social media shares.
- Not Making the Most of Twitter
The previous years showed the power of social networking site Twitter: Google has included Tweets and hashtags in their SERPs and millions of consumers admitted to consulting Twitter when making purchase decisions.
No wonder social media marketers scrambled to buy Twitter followers to make their profiles look authoritative. Other social networking specialists also promise businesses techniques on how to get Twitter followers for free.
When people want to buy, research, or compare brands, they just search for the product or service they are looking for through hashtags. When netizens want to know the hottest commodities, they run through the trending topics on Twitter.
According to Market Domination Media, Twitter posts with images are 150% more likely to be shared than those without. Business owners which do not use this influence to leverage their campaigns are missing out on the delicious social signal Twitter affords.
- When Vanity Metrics Outweigh Engagement Metrics
Digital marketing is a constantly evolving target and what worked the previous day may already have been banned today. What worked before was purchasing Facebook fans and Instagram followers. What is banned now are suspicious Facebook accounts and inactive Instagram users.
Some business owners it is enough to buy social media followers by the millions even if the likes, comments, and shares they get come in drizzle. Far from making a fan page look popular, it only makes the brand dubious. With millions of Fan Page likes but a handful of post shares, it makes the brand look ineffective to its followers.
What companies should focus on is to get their followers engaged. A dozen of active and real human followers will get a brand farther than thousands of bogus accounts. The heart of social media is sharing. Even if a page has few hundred real followers, getting these followers to like, comment, or share will do the marketing job for the brand. This can only happen when social page admins know what topics resonate with their followers.
- Ignoring Mobile Traffic
Almost all mobile phone users are utilizing their gadgets for search. Even Google announced that the traffic coming from mobile devices have surpassed the number of desktop users. With this kind of development, business owners which do not attend to mobile traffic are already losing profits for their brand.
Most shoppers now use their tablets and phones for online purchasing and sites with troublesome links, dysfunctional shopping carts, and non-working checkout pages result to bounced rates rather than revenues. E-commerce sites should make their websites fluidly fit into screens and devices of all types and sizes. This can be done through a separate mobile-only hosting server or responsive web design.
It is not enough to use a plethora of digital marketing practices for on-page optimization. Some marketing tactics no longer work while some may cancel each other out. Is your SEO marketing strategy only bleed the business dry instead of driving cash? Make sure your SEO practices are not the culprits.