Not Satisfied with Your Website SEO Analysis Report?
Avoid These Landing Page Optimization Blunders
Whether you have hired a professional SEO company or have you own team of SEO specialists, you would know the importance of a landing page. In SEO help terms, a landing page is where visitors primarily come in contact with a website. It holds the power of turning website visitors into customers.
Most SEO consultancy experts know that landing page optimization is a key ingredient in the whole business revenue.
It is unfortunate though that there are still many websites which do not appreciate the importance of a landing page. Although they exert SEO efforts, the results are often inconsistent and sometimes even disastrous towards the landing page.
If you are not satisfied with your website’s SEO report, chances are, there might be landing page tactics on your website that are backfiring rather than helping.
Make sure your website does not commit any of the following blunders:
- Unfitting Hierarchy on the Landing Page
The landing page should be set in such a way that the visitors know what the site is all about, how it relates to them, and how they can interact with it in the first few seconds they are on it. Internet users are now so accustomed with engaging landing pages that fit in whatever screen size or device that they lose patience over the ones which are not.
A landing page should therefore be logical in such a way that it assists the visitors in understanding the site content, knowing where to find what they need, and enabling them to perform and finish a call to action in a pace in which they can easily digest information.
All the elements of a web page from the textual content to the links, forms, products, and images should all collaborate to make a properly set, logical, and easily understandable landing page.
- Multiple Opt In Forms
Pop-up boxes that ask you to sign in.
Side bars which come out automatically.
Pop-out boxes which demands the users to leave their email address.
These are just some of the most infuriating things online, according to most internet users. Forms are one of the proven ways in which business owners can expand their subscribers’ listing, heighten their marketing demographics, and market their products. On the flip side, it is also one of the most common causes of a high bounce rate.
Majority of internet users would prefer to know what they are getting themselves into before they leave personal information such as an email address.
Opt in forms are only effective if used in a clever, well-placed, and properly-timed manner.
- Several, Varied Calls to Action
It is important to give visitors a nudge so they know what to do when they are on your web page. Buttons, forms, or links to sign up, get a trial version, email a content, share in various social platforms, or download are important if you want to turn your visitors into active participants in your website.
Like arranging the hierarchy of content in a landing page, using calls to action should also be well-timed and logical. Users usually decide if a website is worth their time by the first few seconds of glance they run through a website. A landing page overladen with buttons, links, or forms look like a lot of work and turn the visitors away.
- No Thank You Page or Plain Thank You Pages
Nobody can resist a freebie. Whether it is just a trial version of another product, a few perks thrown in, or an exclusive member offer, the Thank You page of a website should give visitors something to remember the company by.
Remember that Thank You pages are the last thing the visitors will see or interact with on your website. Make sure that it is something they can remember and be pleased about.
- Free Downloads without Opt-Ins or Calls to Action
Remember that the purpose of your website is to further your business. Free downloads may be an effective method to lure in customers but providing free content to all visitors at all times is a sure way to get lots of traffic but low business revenues.
This tactic will make lazy, passive visitors. A business should receive something in return for its service or offers. Otherwise, it will run out of resources to support it. Urging visitors to share their information or do something to market the business is a sure way to create brand prominence.
If your recent website SEO analysis findings fall short of the effort, time, and money that you have invested, it could be that the landing page is not optimized enough or done ineffectively. To avoid this, steer clear from these landing page optimization blunders.