Page Authority and Domain Authority 101

A good domain authority and page authority play a key role in generating traffic and securing a good rank on Google. Generating traffic brings lots of people to your blog, and the more people you attract the more cash you make. You might be wondering…what is page authority? What is domain authority? How are both related? You’ve landed on the right page, because this write up is what you need to have the needed basic knowledge.

Page Authority

Page Authority (PA) is a one hundred point scale that predicts how a particular page will be ranked on a search engine. Page authority was developed by Moz, thus the data used is based on factors generated from metrics such as link counts, MozTrust, and MozRank from Mozscape web index. An algorithm is generated from a learning model.  This algorithm is correlated with the different rankings from so many search results. Page Authority is then deduced from the result of the correlation for a particular webpage.

domain authority and page authority for the popular ebay.com website

Domain Authority

Domain authority (DA) is also a one hundred scale point that predicts how well a particular website (domain) will be ranked on different search engines. It was also developed by Moz and the basis of prediction is pretty much the same.

How Do They Work?

figuring out page authority and domain authority

Figuring out page authority and domain authority

A comparison between page authority and domain authority will help bloggers select the preferred and most suitable option. Page authority is the authority of just one page i.e. it determines the predictive ranking of just one page. The ability to link this page with authority with other domains using keywords as an anchor text helps the blogger to get a very good page authority. This gives a blogger a better opportunity to secure good rankings on Google. Page authority can be found on different platforms of marketing and SEOs. Page authority can be measured using Moz’s free SEO toolbar, or the open site explorer. On the other hand, domain authority operates in a different way. It function

s by measuring the predictive strength of the sub domains and domains of a particular website. You need to have a very good back-link profile to secure a good domain authority. This secures the trust of your visitors within the stipulated period in which your website is up. The back link profile influence metrics such as MozTrust and MozRank, it does this by generating increased links from other pages that are well linked. A high domain authority blog can conveniently beat the same article with a low domain authority but high page authority. A website with a high domain authority will get good rankings for all pages on Google compared to a similar site with pages of high page authority but low domain authority. Bloggers can only influence the metrics in their favor by generally boosting the complete SEO.

What Page Authority and Domain Authority Means to You and Your Website

Google uses their own models for ranking in the search and don’t use Moz’s Page Authority or Domain Authority.  However both have great predictive powers into what websites will rank higher in the Search Engines.  Evaluating your website and comparing with your competition can help you keep up or pull ahead of the rest.  Focus on increasing your domain authority and individual page authority will move you in the right direction.

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