The 7 Deadly Mistakes of Affiliate Marketing
Affiliate marketing is one of the most lucrative and easiest way to make money online. It is also one of the most abused. Because this system of online marketing appears to give more without requiring much, many affiliate marketers employ as much tactics as possible. Those who dabble in this money-spinning venture take advice and techniques from sources without even verifying its credibility.
Do not make the same mistake.
Affiliate marketing is a good source of easy income online but when fiddled in without skill, proper background knowledge, and timing, this money-spinning venture will spiral down your own website or blog.
Here are the 7 critical mistakes that bloggers and web masters make in affiliate marketing:
Mistake #1: Not Testing the Offer
One way to promote a product or service that is sure to generate income is to put yourself in the shoes of the customer.
Assume the role of a potential consumer and test the vendor’s offer to see the follow up sequence of the campaign. Does the offer lead to a legitimate page? Does the link route the visitor to a page that spams or crashes their browser?
Misleading campaigns will break the confidence of the visitors not only in the ad but also to the website which is promoting it. Blowing up the visitor’s Inbox or crashing their browsers is a sure way to receive backlash. Instead of getting derailed by this marketing blunder, always put yourself in the visitor’s place and find out what happens when they heed your advice or click through your links.
Mistake #2: Not Tracking the Campaigns and Sales
Not having a tracking system in place is a mistake mostly prevalent among novice marketers. It is easy to get too excited when your campaigns are pouring in cash. It can even be intimidating to harness as much ads as possible with the hopes that it would generate more revenues for you.
However, it is crucial to track which specific campaigns are generating commissions. The different affiliate marketing platforms provide users with the ability to track the status of their ads. This helps users determine the ads which are working and which ones are just dormant.
This information will help users to prune out the least-performing campaigns and make the most out of the income-generating ones. This practice helps users become better marketers in the long run.
Mistake #3: Amassing Too Many Campaigns
Many beginners in affiliate advertising think it is wiser to invest in as many marketing platforms as possible, see which ones work, and zero in their options from there. Even seasoned affiliate marketers think that juggling multiple campaigns at once is worth investing in – especially if they have succeeded in the past.
This may be effective and relevant to a certain extent. However, it is also sure way to burn you out.
Cultivate only on the ads which you believe in, ads which resonate your own sentiments or web content, and ads which are generating returns.
Just because certain campaigns are trending does not mean you should join the bandwagon, too. Being greedy in affiliate marketing will eventually take its toll: it becomes unmanageable and bothersome.
Mistake #4: Selling Instead of Promoting
There is a fine line between selling and promoting. When you sell, you are pitching the product up for purchase regardless if you believe in it or not. When you promote, you believe in the product or what it stands for so you further its reach.
Many affiliate marketers think it’s enough to just sell products without even getting to know its function, advantages, or long-term effects. This is evident among websites which scream Buy Now banners, cut-off prices, and promos. Such websites are so bent on smothering visitors with promotional offers that they fail to state why users need the product in the first place.
The proper position to take is that of an unbiased reviewer. Consumers take off in the opposite direction when accosted by aggressive sales people. They gravitate towards commentators who express their own experience and opinion and relate to visitors from the consumer’s point of view.
Mistake #5: Making False Claims
People have grown weary of websites which promise money, help, or advice but deliver spam, malware, or false hope.
The internet is teeming with websites which start off with complaints about not being able to make money online and end up with a promise to deliver thousands of bucks if visitors leave their email or other contact info.
Crashing people’s hopes with false claims is a definite deal-breaker not only in affiliate marketing but in overall business dealings. This will tarnish your own credibility as a marketer and a website owner.
Mistake #6: Being Easily Swayed by Trends
Affiliate marketing is an exciting venture in that trends and new platforms pop up regularly. Many marketers fall into the trap of switching from one platform to another. Most novices abandon their existing campaigns in the pursuit of newer ones which promise to be the next big thing.
Having this kind of stance may appear practical but it will amount to volumes of campaigns with less cultivation and investment. It takes away the opportunity for users to test their marketing skills and knowledge by focusing on one campaign and growing it into a booming ad.
Do not abandon your existing work just because one offer claim to give double the revenue. Otherwise, you will just end up with half-finished projects and undeveloped marketing skills.
Mistake #7: Failure to Compare
When customers are making purchase decisions, most of them compare products to see which will suit their needs best. Sites like Amazon provide a way for customers to see which other products fellow consumers also checked and bought.
Most consumers narrow down their choices to three and seek out helpful information or advice to help them decide. As an affiliate marketer, you should swoop in as the deciding factor.
Provide customers with advice, product-specific knowledge, or other helpful feedback about the product. Customers will remember the ease, convenience, and insightful content you bring them even after the purchase. Leaving this kind of impression will have customers bookmarking your site and give you a boost of authority.
Affiliate marketing is a venture that demands focus, timing, and a knack for advertising. For many people, these are acquired skills. Opting to buy site traffic and similar tactics may be tempting at some point. By steering clear from these mistakes, website owners have already won half the battle in affiliate marketing.