The Domain Appraisal Perspective You Need to Take: Why It Takes a Team to Get Top Appraisal Score
It is easy to get caught up in one’s plans when it comes to managing and furthering a domain. If you are looking to get your domain appraised and get the highest possible value, it may be high time to reassess your plans and consult your team.
How a Team of Experts Can Build a Top Domain Appraisal Worth
User experience has been named as a crucial factor to rank high in SEO. Domain owners understand that in order to land the highest value for a domain, SEO and page ranking are among the first ones to be checked.
Yet, user experience takes more than just an attractive design. There are many creatively designed domains and applications which never take off because they fail to perform and deliver results.
A creatively-designed user experience which simultaneously offers value to the user and drive conversion to the owners: this is the ultimate goal of every domain and application developer. This is also the shoo-in to win a top domain appraisal score among appraising organizations.
However, attaining such complex goal cannot be accomplished by one individual alone.
But such a goal can be attained by breaking it down to three key plans or disciplines that a team can tackle.
These disciples are:
- Domain Design
- Domain Marketing
- Domain Technology
The ideal designers for a domain should be problem solvers. They need to craft elements which can bring one’s desired user experience come alive.
Designers should work hand in hand with the domain owners in order to bring the owner’s plans and the designer’s creative input into one finished product. The web owners should also refrain from dominating the creative process and let the designers share their take on the project.
There is no need for the business to hire a third-party because chances are, this will be a costly and time-consuming endeavour. Out of the pool of talents that a company has, it is likely that there are creative designers among the technologists that can help build the domain design.
Online marketing is an altogether different facet of advertising in many ways. What works in the traditional marketing sense may be obsolete when brought to the World Wide Web.
However, it can be noted that there are marketing pros who are branching out and leveraging on technology. The marketing team of your domain must closely align the campaign with the product, place, price, and promotion of the domain.
The technologists must work closely with the designer. The two teams could also consist of the same people so long as they are experts in both faculties.
The architect, web programmer, scripter, and QA consist the technology team. This team of workers may introduce choices and notions that the designers and marketers may not have come up with. It is the domain technology that will ultimately determine the success of the domain designers’ and marketers’ efforts.
The return of investment (ROI) on the creation and management of the domain or application should be compelled by the KPIs that connects to the company’s goals or benchmarks. Hence ever team should understand why the investment is crucial.
A domain or application of a high calibre requires the combined expertise, knowledge, and foresight from different disciplines to reach its highest potential. Professionals with cross-discipline expertise up their sleeves are very rare and also very expensive to hire. That is why it is wiser and more practical to rally around a team with various skill sets.