Every SEO’s Needs To Acquire The 7 Key Areas Of Information According To Professional
Ever wondered if you’re missing out on SEO? It’s common knowledge that effective SEO is a combination of different tasks, a matter of timing, and perhaps a dash of luck.
If you have exhausted all efforts to learn different link building tactics, regularly monitor your site ranking on Google, submitted blogs to search engines, paid for a site optimization report, or even purchased targeted Twitter followers for your social page, you probably have heard it all when it comes to SEO.
Or have you?
A recent study suggests that SEOs still feel inadequate even after exhausting all their efforts and resources in the pursuit of online visibility.
Whenever you feel overwhelmed, remember that it helps to simplify and break down the areas you need to focus on when trying to make a name online.
Here are the top key areas polled SEOs have agreed to be the most crucial elements to make it in the industry:
- Keyword Research
No matter the many changes and technics being added in the industry every now and then, the importance of keyword density never goes out of style.
Semantic searches, intent searches, and the conventional keyword functionality – all these ring vital to make it into the enviable first page of Google.
Experts have confided that there are no secret specialized tools for keywords in order to come up effective content for websites. However, it is always a must to know the basics of keyword research.
More importantly, a wise site owner knows which key words to be used on a specific page and which key phrases will serve as drawing cards to drive more traffic.
Insightful and relevant content are magnets of regular readers. But remember that to generate quality content, one must first start with a top-notch keyword research.
- On-Page SEO
The fundamentals of the industry is On-Page SEO. In its simplest form, it covers the following:
- Title Tags
- Page Content
Even users who are not pros in SEO have grown familiar with the above terms. Because of this, anyone who wishes to be an expert in SEO needs to have a more advanced knowledge on On-Page SEO.
- Good Linking Practices
To get quality of networks linking back to your site, that is probably one of the oldest SEO tactics. When SEOs uncovered the mine of wealth that is back linking, it has become a business of its own. So much so that search engines have penalized tactics which appear to be suspicious and unnatural.
However, there is no telling the influence of good back links – whether internet or external and inbound or outbound.
- User Experience
Despite the traditional principles behind it, User Experience, as well as its related fields of User Experience Design, is one the latest talked-about in the SEO trade. It tackle a user’s dealings with a digital medium.
The idea of building User Experience is not merely related to SEO. Rather it was especially designed for it. There are no new tactics or secrets behind User Experience, or UX as it is commonly called in the industry.
If a user finds it troublesome to navigate in a website or cannot read the content on their mobile devices, this is already a serious blow in the UX of a website.
A UX is the most basic language where a site owner speaks to their visitors. Be sure your site says only good things about your brand.
Every business has a downside, and the SEO industry is no exception. One of the downsides of SEO is the penalties that users inevitably come face to face in their quest for online influence.
As an SEO, you must have the skills to overcome, dodge, or rise in the face of penalties. The most common, and dreaded, penalties are warranted by Google and are as follows:
- Manual Penalty – the type of penalty issued by a Google employee. This occurs when a site has been manually assessed and was found guilty of violations such as unnatural links. A manually penalized site loses its ranking. Getting rid of this penalty means appealing to Google to free the site. The owner can get the site back to its feet by performing extensive link remedy.
- Algorithm Penalty – the type of penalty issued for sites which infringe the constantly changing regulations of Google algorithm. The site found to be guilty drops its rank and traffic. In order to recover, the owner must make the necessary improvements to build up the site again.
Social Media is one of the newest addition of SEO but it seems that more and more companies are spending thousands of dollars and countless hours on this branch. You need not be one of them.
It is easy to get caught up in the tactics and principles surrounding Social Media. But wise SEOs only concern themselves with its extent in the industry. So before you get dazed in the whole principles which connects social signals to page rank, realize that you only need to know the basic. That is, the ways in which Google+, Twitter, and Facebook give your site a leg up.
It can be argued that Algorithm is the backbone of SEO. It decides what is relevant in searches and generates results in search engines.
Although only Google authorities know the exact algorithm rules, SEOs have built their work around educated guesses.
There are different areas which constitute the whole SEO industry but the pros in the field have selected the above as the essentials. SEO is not exempt when it comes to new tactics that sprout up every now and then. But in order to build a solid foundation, be sure to master these key areas first. Remember, it’s what the pros of the industry do.