Transforming SEO with UX: Potential Search Engine Optimization
Even though changes in the SEO industry appear to be inconvenient, everyone who wishes to stay visible online have to keep up with it. Google changes the rules of the industry constantly. And whatever algorithms or rules that Google implements plays a big hand in SEO.
What’s the latest take of Google in this issue?
Google, as well as other search engines, emphasize that user experience, or UX, should be the number one concern of site owners. The search engine also added that traditional SEO methods and technics should only be regarded as secondary concerns. It may be frustrating to follow a moving target such as Google algorithm, but unless one does, their site and ranking will remain stagnant.
Google Gets Down to the Heart of the Issue: What All Web Masters Want is to Turn Visitors to Customers
The underlying objective behind all efforts of SEO is to turn visitors into productive traffic. A cleverly constructed code is fruitless if it does not convert visitors into customers.
This is why Google and other search engines exhort web masters to not only get visitors but also to stir up their interests, pick their brains, and capture their hearts while doing so. Yes, there are quality back links connecting to your website, but does it service the readers? Yes, there are threads of forum posts connecting to your site, but does it address the needs of the people?
UX and Web Design: How One Goes with Another
There is no need to get all highly technical in UX. Unlike previous technics of the industry, UX delves on what is obvious: the overall impression of visitors to a website.
Major Websites like Ebay and Amazon redesign their sites on a regular basis. This is in response to the relevant concerns and needs of their clients. It is not enough for a website to just function and go online. It has to be inviting, responsive, and easy to navigate.
It is unfortunate that some web masters design their sites for robots and search engines when the focus should be the customers. An uninviting and complicated website gets high bounce rates instead of conversions. As online consumers become more knowledgeable, they also tend to be more impatient. So in order to keep visitors on your site, make sure that it is convenient on any device and has fast loading time.
E-Commerce and UX: Virtual Storefronts Redefined
A lot of online retailers rely heavily on their website to do the business talk for them. This is a big no-no as far as UX is concerned.
When UX is taken into the equation, e-commerce site owners should realize that visitors want to know there are people behind the virtual stores.
Targeting UX for E-Commerce site means stepping out of the shadows and showing customers who they make transactions with. A face and personality is imperative to keep consumers at ease in their online shopping experience.
How Corporate Sites can Tackle UX
Most corporate websites have an intimidating feel. But if UX is the future of SEO, corporate pages need to find ways to reconnect to customers. Banking on blogs is one such way.
Regularly updating blog posts is one way to communicate to customers directly. It is also one approach to wooing new ones. Injecting personality, stories of interests, and shining light on noteworthy people of the business – these are just a few tricks to ace the UX of corporate businesses.
Measuring UX: How it is Done
It can be complex to monitor UX as far as ROI is concerned. There are workarounds that can do the trick however.
Here are a few ways to monitor UX:
- Bounce Rates – do the visitors click the close button when they land on the site? If more visitors exit a site than click through its content, it’s time to re-assess the material. Does the website contain relevant topics? Are the banners and headlines captivating enough? Is the overall design engaging? Is the loading time to be blamed?
- Time Spent on Site – there is a thin line between bounce rates and the time visitors spend on a website. Do the visitors stay on for a few seconds to read the content of the web page? Or do they exit right away?
- Conversion – is the website equipped with instructions and designs to walk the visitors through the process of subscribing or purchasing?
Other Elements that Factor In on UX
Other aspects that need to be considered in UX are the following:
- Social Media
- Page Speed
By now, every web master, advertiser, social page administrator, and business owner understands that change is an integral part of SEO. Indeed, UX may not stay on top of the list of SEO tactics for a long time.
But if one wishes to rank high in Google and meet its current algorithms, UX is the key to do so.