The Power of Infographics in Marketing


Infographics are increasingly grabbing the attention of more people that many marketers today are using it as part of their strategies in improving the click-through-rates and in getting more visitors to their blogs. In a fast-paced world, internet users are getting bored of reading long articles; unless they are valuable and impressive enough to maintain the momentum of interests, many readers will just hit the ‘back’ button in their browsers to check other resources of information with more interesting data.

Instead of reading lost posts, many prefer to simply view infographics that are equally effective in imparting the main messages just like the standard article does. The best part is that they can easily understand the whole picture in a split second without reading the entire article that usually takes a few minutes.

Infographics are effective in igniting friendly engagement among the readers since viewers have different interpretation of the graphics, as well as varying views about how the graphics were presented. That is why these are common in the social media landscape where engagement with other members is a key aspect of getting more followers; it is also one of the many reasons why people hang out in popular social sites like Tumblr, Pinterest, and Facebook.

There is actually nothing new about infographics. In fact, people see it every day and it is widely used in advertising. Even as you walk along the street today, you can easily spot one in those advertisers’ billboards.

Having one of those billboards to promote your business will cost you significant amount of money that sometimes recur for as long as the campaign lasts. The best thing about online marketing is that you can market your products just like those billboards at much lesser costs; you can even promote it without costs at all.

Roles of Infographics in Internet Marketing

Infographics are now everywhere in the internet. You can see them in various social venues and in YouTube. They are also inserted in some articles to further catch the attention of the readers and enhance their viewing experiences. The following are some of the essential roles that these infographics play when marketing product and services:

Infographics Make the Article Interesting to Read

Infographics break the boredom of reading long paragraphs and keep the momentum going. Take note that most articles that readers don’t want to read are either very complicated or boring. By translating the information that you want to convey into pictures, readers are more likely to read though your contents to get the details, and they will also have better understanding of the entire story without frustration.

They Have SEO value

They function the same way as articles with retrospect to search engine optimization. You can make them clickable, thereby providing valuable backlinks. Interestingly, they are at times better than articles if you have done an excellent job in creating very attractive and informative graphics that will surely compel readers to share them with others in different social communities.

They Squeeze Out Your Creativity

Your creativity will be definitely tested when creating an Infographic. The way you present hard facts to the readers can also help influence their perspectives about your business. If you are successful in creating an outstanding piece, you shall earn the respect of the viewers as well; these will help increase the conversion rate.

Tips on Creating an Outstanding Infographic

The creation part is actually the trickiest part. Not everyone can create an impressive artwork that truly excels. It requires skills to create powerful graphics combined with creativity before you can come up with a winning piece. So here are a couple of tips that can aid you in making infographics that work not only in getting the interests of the people but also in making them sharable.

Tell a Story

A good way to catch the readers’ attention is to tell a story. Thus, make an interesting story with a beginning, as well as an ending. You can start by presenting a thesis or a problem in your graphics, and then back this up by facts and statistics. But make sure to end it with a conclusion or a closing statement.

Use the Right Color

In graphics and web design, color plays an important role. The colors that you choose can greatly influence the behavior and emotions of the readers. So choose the colors wisely.

Avoid the monotony by adding variations to your design. Steer clear of using flashy fonts like neon because they are not only annoying but they distract the viewers’ attention away from the main content.

Additionally, avoid using black or extremely dark background. They don’t perform well based on research. The same is true with plain white background since many websites have light or white background design, and this only makes it hard to distinguish between your graphics and the background design.

For best results, properly mix a good color combination that maximizes the results. Sometimes it may take a series of split-tests before you can perfect the right combination of colors. Luckily, there are free tools online that allow you to see the effects of different color combinations to conversion,  such as Kuler. Check it out, you might find it useful at your end.

Emphasize the Hook

The hook is the principal take-away message of your presentation. Therefore, you must emphasize it by appropriately highlighting it or by making it bigger so that the focus is there.

Ideally place the primary takeaway at the center or at both sides if there are two. The idea here is to catch most of the attention to the primary message where you are making the kill in your sales copy. What matters most is not to leave the viewers hanging with regards to what to do next, but to direct them to where they can get the information that they want.

Don’t Present Standard Excel Graphs

As much as possible, avoid inserting basic Excel graphs in your presentation. Instead, present data in 3D pie charts and colorful graphs that are more interesting and very appealing.

Make your Works Go Viral

It is not enough to create infographics. You still need to promote it to capture more readers, and one way of doing that is to submit your finished products to various online venues where infographics are widely shared and many people will go there just to take a peek at interesting data presented in unique ways. Here’s the list of some resources where you can submit your works:

  • Visual Loop
  • Infographic Journal
  • Cool Infographic
  • Daily Infographic
  • Infographic Archive

Aside from the above venues, don’t forget to include Pinterest and Tumblr since they are places with extremely large user-base; they give you the chance to achieve higher page views. Tap on your network of friends to further spread the beauty of your artworks that also serve as your powerful marketing tools.

Apparently, there are numerous advantages of using infographics. It’s no wonder that a lot of big companies are now using them for their marketing and advertising. You must all the more use it as part of your strategies to be competitive in a continuously changing business world.

Infographics are not only effective in the real world but they are also trending in online marketing, especially in social networks like Facebook, Instagram and Tumblr. They are very powerful marketing tools in getting website traffic, as well.

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