Three Keys to Web Traffic Analytics
The key to succeeding in business is to take calculated risks in order to meet company goals. Making important decisions and courses of actions should only be done after analyzing results. The same is true even for businesses online. However, traditional businesses have different data to study for as compared to online e-commerce. Marketing strategists would have business owners persuaded that they need to get website traffic, whether paid, referral, or organic, in order to boost the page rank and gain higher revenues.
Still, how would the business owners determine if what they are getting are quality traffic or just bots? More importantly, how can one analyze the information garnered from their web traffic data?
Before going about to download software for web traffic analysis or hire professional SEO companies, it is crucial for owners to know what or where to look when it comes to web traffic analysis.
This is what Web Analytics is for.
What is Web Analytics?
Web Analytics is a technology which empowers marketers and web owners to understand their site better. This is instrumental to help owners determine which element of the website is generating leads and which ones need to be improved or pruned.
The website traffic analysis tool also gives important insight so web owners can determine the following metrics:
- Page Views as pertaining to each visitor
- Entry Pages
- Exit Pages
- Duration of Stay on the Website
Here are the three keys as provided by Web Analytics to unlocking the intricate website traffic and make the most out of it:
Just like with backlinks, getting traffic from suspicious sources will do more harm than good for websites.
It is also important for web masters to determine the source of traffic coming to their site to help them zero in on that source, allocate budget, create more localized content, and provide relevant supporting materials.
Because social networking platforms are also chief traffic generators now, it is important to know which particular social networking site generates traffic. These social hubs have different algorithms and character so that knowing which social media deliver visitors will help web masters accommodate to that network’s settings.
Users can access traffic sources through Web Analytics by navigating to the following:
Traffic Sources >> Socials >> Network Referrals
This option helps web masters generate a report which contains the specific sources of their site traffic.
Digital marketing is a moving aim because users are always changing their preferred viewports, search engines alter their algorithms from time to time, and consumer needs and desires fluctuate.
That is why it is important for web masters to find a tool which deliver report regarding the web trends that influence their web traffic.
This report can be accessed through the following pathway in Web Analytics:
Standard Reports >> Audience >> Overview
The device runs deeper data generation by providing demographic details of the traffic via the location tab beneath Audience and Demographics. This helpful feature lets users pin point the countries which deliver the most traffic.
Another helpful feature of Web Trends is its ability to analyze visitor behavior via Audience >> Behavior. This key element helps determine the following metrics:
- Frequency Data
- New Users
- Returning Visitors
- Engagement Data
- Paid Search Traffic
- Referral Traffic
- Non-paid, Organic Search Traffic
The tool helps users determine frequent visitors through the Loyalty tab.
In Page Analytics can be accessed through the following path:
Standard Reporting >> Content Tab >> In-Page Analytic
This useful website traffic analysis feature help web owners determine the manner by which the visitors have reached the site. It also provides feedback on which graphics, colors, and images captivate the audience more, and how many visitors are using the website besides browser screens.
Knowing these different qualities of a website traffic help web owners tweak their website. It provides helpful data about the images, infographics, videos, content, web site design and development, or technology to use. It also helps the business owners to find out which campaigns are working, what the consumers need, which ads resonate with the market, or how much budget to allocate for improving web design especially in terms of accommodating mobile traffic.
A business owner can buy traffic by the millions but if none of the SEO team know how to make use of this traffic, revenues would still dry up. Through these key elements afforded by Web Analytics to study, evaluate, and analyze online visitors, companies can now optimize their web traffic.