Legends Of SEO: Marketing Strategy Boost In 3 Ways!
Because search engine optimization does not have a precise blueprint of how it works, there are many practices and notions regarding it that are more myth than fact. Unfortunately, many marketers fall into the trap for the sole reason that the practice has been around for a long time.
What makes this worse is that search engine algorithms are concealed and are constantly updated. You may not know if the SEO techniques you employ are indeed effective or could only be successful or unsuccessful due to algorithm changes.
The good news is: experts are also continuously debunking these mythical practices by doing tests and assessment of results. Find out if your SEO Optimization Company is indeed worth investing in or just delivering SEO tips and tricks that does not do your search engine visibility any good.
Here are the top three myths regarding search engine optimization unbeknown to many:
Myth #1: No Follow Back Links are Unusable
In attempt to reduce link spams in 2005, Google introduced nofollow backlinks indicating that these links do not chart anchor text nor do they transfer PageRank. These links were intended to not pass link juice and not increase a site ranking. Because of these attributes, many people disregarded it.
Over the years, nofollow tags were introduced and many major websites have taken into practice the use of nofollow back links despite its prior reputation. Websites such as YouTube, Wikipedia, and Digg added the no follow attribution to each of their outbound links.
Yahoo makes use of every single link available in their algorithms. Even though a link has a no follow attribute, Yahoo bots will still follow the said links.
No follow back links are also able to bring traffic to a website. This ability to refer real visitors to your website is a traffic driver you cannot ignore. Who knows, these visitors will turn into subscribers or avid readers of your content.
When articles go viral through no-follow sites like Digg or Facebook, the other websites will link you as the original source of the popular articles.
Remember: even though no-follow back links were introduced as having no effect on site ranking, they still can benefit your website in many ways. Do not dismiss its usability.
Myth #2: Keep Your PR: Avoid Linking to Other Websites
Some domain owners and bloggers want to preserve their PR by reducing their outbound links to the bare minimum. This is because they fear that having too many outbound links will reduce their link juice and decrease their page ranking.
If you are one of these people, it’s time you start cranking up your outbound links and look at linking to other websites with this logic:
Reducing your outbound links or not linking to other websites at all is counter-effective. This makes your site content limited and stagnant. Visitors will not care if your page branches out to other sites. What they will remember is the abundance of information they found when browsing through your content. This is the winning factor that will turn them from visitors to subscribers.
Myth #3: Websites are Ranked According to Page Rank
Page rank may have dominated SEO before but when more complex factors like link popularity and domain authority were added, its importance has also decreased.
Google alone proves this when it generates search results with lower-PR sites as ranking higher than the higher-PR ones.
This means that even though PR is important, it is just one of the many signals which affect site ranking.
Debunking these SEO myths will open fresh ideas that will lead you to more effective techniques to improve your site ranking.