On-page Optimization Handouts, Getting Things Accordingly.
It’s easy to get caught up in the trends of link building, guest posting, and now social media marketing. Browsing through search engine journals, the never ending techniques and programs on marketing a brand online can be overwhelming.
You may find it a relief to uncover that site optimization can still be obtained by going back to the basics and making the most of what is already within your reach.
Check out these tips that you can apply today:
- Title Tags
The chief rule is to put your main keyword or its variations in the title tag of your web page. Ideally, there should only be one main key word in a page. Forget about tricking search engines by spreading out the main key terms all over several pages. This can get you penalize and be irksome for users. The secret is to insert naturally into the title and content to make a good read.
Don’t be one of the people who disregard the significance of using heading tags. Like title tags, these should also be disseminated wisely around your web page. Always make it a point to ask if the use of heading tags benefit both visitors and search engines.
Instead of repeating the same keywords, try out alternatives that will enhance the content and break it up into easy-to-understand sections.
- Meta Descriptions
Meta descriptions may no longer be a contributing ranking signal but it still promotes superior user experience.
An ideal Meta description should be concise, straightforward, but enticing enough to make users read through the whole web page content. Sometimes, an effective Meta tag is enough to make people subscribe to or buy your service.
You can get a domain name grandfathered solidly with great potential but it still won’t be worth anything if the page content doesn’t complement it. To achieve a winning content, write primarily for your product users and second only for search engines.
Latent semantic indexing is the existing rule of Google’s algorithm. This means keyword-stuffing is a big mistake but writing naturally boosts page relevance.
Hence focus on educating and engaging your visitors by creative and intelligently written content and you won’t even have to buy site traffic and links.
- Accessibility to Multiple Devices
You may not have to keep up with the hottest SEO trends but your site has to evolve with technology. Go for a responsive version of your website which will adjust in size for every device. Because web page optimization should focus on user experience, make your site convenient for the common devices used by people.
- URL Structure
If your domain makes use of query strings for your page URLs, this should be on your priority list. Using search engine-friendly URL structures should be a must: it makes it easier and faster for search engines to locate you and for users to grasp and remember your page better.
To do this, use hyphens instead of underscores and use 301 redirects from old URLs. This further helps your page by diminishing crawl errors to prevent 404 pages from greeting your visitors.
- Page Speed
Is your site taking too long to load? A Page Speed Insights tool was launched by Google to help domain owners determine how long their web page loads. Don’t keep your visitors waiting and clicking away just because your site is too heavy.
On-page optimization should be the foundation of all your SEO efforts. Even if purchase boosters to increase Alexa ranking of your site or bombard it with inbound links coming from top level domains, what will carry it through the long haul is a firm page optimization.