Using Social Media to Promote Your Business – Friendly Pieces of Advice from Social Media
If you own a business, you have probably understood it by now that it is vital to have an online identity, respectively a website. Many people check out the Internet first when in need of a product or service, so if you have a business, you want people to find you in the online world. So that search engines value your website and return it among the first pages of results to obtain relevant keywords, you will need SEO (search engine optimization). Social media can help a lot these days though, in SEO and in marketing in general.
When you start building your website, you will hear about domain name availability, domain name registrars and other terms that you may find strange and will prefer not to deal with and just leave it to the professionals to do that. Following this, when you are fighting for visibility where search engines are concerned, you deal with other terms like page ranking, web traffic analysis, SEM, SERP and others that SEO experts will tell you about.
When you hear about social media though, things do not sound so strange. What is great is that the currently popular social media platforms, like Facebook, Tweeter, Digg, Pinterest, LinkedIn and others, can be used to promote your website, and business implicitly, and things aren’t all too complicated. You can make use of these free services yourself or, to spare your time, you can turn to social media marketers. Meanwhile, here are some tips from them:
Tips from social media marketers on how to use social platforms to grow your business
1. Get leads by using Facebook Offers
If you are trying to get new leads from social media platforms, then you should give Facebook Offers a try. It resembles Facebook Ad, but it is best used for various promotions. You can manage Facebook Offers directly from your Facebook Page; there is no need to use the Ads dashboard. Facebook Offers has good chances at attracting leads because: an offer is displayed in the news feed, not in the right ad column and it seems that ads in the feed are six times more engaged than those on the right-hand column; an offer can be hyper-targeted, meaning that the message can reach only those who might genuinely be interested in it. For example, you can choose that a specific offer only reach teachers while another only reach lawyers and judges, speaking to the particular interests of each.
2. Use social media services to reach your email subscribers
Some say that this tip fits well in the social media guide. The social media environment is appropriate not only for getting good leads, but also for building lasting relationships with the subscribers you have at the moment. Daily emailing them may get them tired and bored, but you do however want them not to forget about you. Invite your subscribers to like your Facebook page or follow you on Pinterest and in this way you can keep them updated with news in a less nagging way. Give them reasons to follow you on social platforms: promotions that you host there for example.
3. Be a good informer in your industry
When people come across a source of information that they feel they can trust, they keep coming back for what is new to be shared. It is good that your potential costumers see that you really know what your domain deals with, that you are well informed. Also, if a consumer has a question to ask, do find an answer to show on your website. Consumers have loads of questions. Find out what they are and provide them with answers. Make your answers known on social media and people will keep visiting your site. More traffic means more visitors that can become buyers.
4. Communicate with your social network: ask anything
By addressing questions to your audience, you stimulate direct communication. You want to engage the audience in discussions revolving you, you want to get closer, to build a relationship. Moreover you reach people’s want of being heard and you allow them to speak. This makes you their friend. Starting discussions enables you to get to know your audience, hence know how to address them in your marketing campaigns.
5. Your customers offer you feedback on social media. Do the same for them.
Another piece of advice from social media marketers is that you offer feedback to your customers in the social media environment: like them on Facebook, for example. If you like them, this reminds them that they haven’t chosen you for nothing, but that you two, in some way, are a match.
As a business, your relationship with your customers is stronger when you show them that they are important. Social media services are exactly about this: creating more direct relationships between entities.