Web Development Investments You Can Bank On
Why These Web Advances Guarantee Page Optimization
Majority of web masters and internet marketers heavily reply on traditional page optimization techniques to improve a company’s ranking in Google. Such techniques include the use of popular keywords search terms in article marketing, building up a social bookmarking system, paying for high PR backlink service, and forum or blog posting.
It is easy to get caught up in these efforts that most business owners never really give much thought on web development as a leverage for page optimization. Some even classify web development and page optimization as two separate facets of an online business. For this reason, web development and design are often left in the hands of the company’s IT team.
However, SEO trends leave a trail of new page optimization techniques in its wake. Now, user experience reigns in the world of SEO. As of late, mobile-responsiveness has been cemented by Google into the relevance of search. Both of these significant shifts in the business have pointed to a possibility that not many have considered before: web development is a direct passageway to page optimization.
The uniqueness of one’s content no longer dominates on-site optimization. Now, web design and development also play a major role in engaging a visitor, getting approval from search engines, and higher site rankings.
The question is, what kind of web design or development can bring about such site-optimizing advantages?
Here are key investments on website development every business owners and marketers can bank on:
- Big Background Images
Picture paints a thousand words and it seems that the current trend is to paint a world as large as life itself. A Front-end developer reveals that background images that almost fill up entire screens are the next big thing for web design.
Apple is pointed out as the company which started this trend and more and more businesses have followed suit.
Big background images are usually paired up with a rich typography and delicate parallax effects. A huge background image is more visually attractive and users no longer need to scroll around to view the image which resonates with the content. Aside from Apple, Google Nexus has also practiced the use of large background images to spice up their website.
- Responsive Web Design
When Google released Mobilegeddon, responsive web design was catapulted into the limelight. Web owners have two options to respond to the newest algorithm shift produced by the giant search engine: either host a separate server for mobile site or utilize responsive design so the website can seamlessly fit whatever device.
Web developers have revealed their expectations that responsive design is here for the long haul. According to some web masters, this design practice is indispensable in native apps. For instance, Apple Watch is powered by a responsive development to fluidly work on a small screen. As viewports of websites continue to change, the need for a responsive design or development becomes increasingly adamant.
- Card-Based Design
It appears that responsive design is not the only web practice that benefits from the mobile-friendly move enthused by Google.
Card-based design technology is also gaining popularity as more and more businesses endeavor to bring their websites to a variety of devices. According to one creative director from Google, cards are the least complicated way to fit site content into different device screens and types.
However, cards pose a challenge since the designs produce from this practice are limited and dull. This leaves the IT and creative teams to collaborate to make the most of this technology. Companies like Google have shown creative takes on using card-based design.
- Captivating Digital Branding
Clearleft founder shares that digital-first approaches in terms of branding are becoming in demand as companies realize that the first encounter of customers with their business is usually virtual.
Conventional branding agencies are being replaced by SEO optimization companies which also handle branding strategies online. When a company seeks for SEO help, it must choose one which can deliver branding that makes an impression online.
This includes coming up with the brand logo, official brand name including the font, colors, and spelling used, and other related insignia that will help customers relate to the brand.
Making an impression on an impatient audience with limited attention and a plethora of other choices at their disposal is tricky. A company’s first chance to lure prospective visitors is to capture them with an impressing digital branding.
The advances initiated by search engines and phone companies boil down to one goal: provide better experience for the user. Businesses which aim to rank high on search engine result pages and be viewed in devices of all types and sizes should take their cue from big companies and use these web developments as well. These advanced web design and development have shown leverage towards on-page optimization.