Are Website Links Still Important in 2016?

Some bloggers are speculating whether website links are relevant in 2016.  I don’t think there’s much to debate.  Website links (also known as backlinks) are not only relevant, but absolutely critical in any SEO effort.  And I don’t think it’s really going out on a limb to say they will be absolutely relevant for some time to come.  Google still uses links to gauge webpage relevance which consequently affects the position of a web page once a user searches Google and the results are listed. We at PRChecker.net see this good website links and website linking practices benefit us and our link buyers daily.

Social Media webpage links

Social Media links are strong links to your website.

Google and the Rise of Website Links

Google invented the idea of using links as votes for website importance.  This stroke of genius is what put Google on t

he map and keeps it as the most used search engine in the world.  If you’ve been on the internet for the past two decades you’ve lived through the change of searching and search results.  Alta Vista?  Excite?

Website links remain relevant

Website links remain relevant, while some search engines who were slow to adopt this strategy are not.

Ask Jeeves?  They didn’t provide relevant search results so they didn’t remain relevant.

Google remains on top because they are providing relevant search results for users.  They have been using a successful strategy of links to ‘vote’ for website importance and relevance for years.  One way Google continues this strategy is by adapting their as new types of links become available over the web.

A good example of this is by enhancing the importance of the broadly categorized Social Media.  Tweets, likes, mentions, trending are all captured and used to determine content relevance.  Meanwhile, spammy links and article directories have lost favor with the search engine giant.

Website Links Lets the World Know Your Webpage Exists

Google still uses links to assist in the discovery and indexing of newly published web pages on the internet.  This is well known throughout the SEO community.  If you want your new website or new webpage to show up on Google searches, it better have someone linking to it.   It’s like the old adage but with a internet twist – if a web page is built, does anyone know it’s there?  The answer is only if people are linking to it.

Link building is also crucial for your website to rank highly. Quality backlinks are essential for any SEO strategy in 2016.  The best way to tackle this always improve the standards of your content and linking to other websites as well. For example, if you post articles, you should invite external publishers from your niche who will also share the link to your webpage.  This not only helps your SEO while providing relevant web traffic.  Backlinks remain an extremely important Google ranking factor.

Backlinko has conducted an in-depth analysis of back linking and found some strong correlations that support the premise that website links remain crucial to SEO.  Here’s a summary of two of their findings related to links.  You can read the whole article here:
– the # of domains linking to a page correlated with rankings more than any other factor.
– site’s overall link authority (an Ahrefs Domain Rating) correlates with higher rankings.

 

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