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CYPRESS, Calif., Nov. 10, 2006 -- Ninety years after starting car production (with the 1917 Model-A), Mitsubishi has embarked upon its most ambitious automotive project ever through the launch of its first global platform.

Stung by an unprecedented number of recalls, Toyota Motor Corp. executives faced a barrage of hostile questions at a Tokyo news conference, as they promised that the world's number two automaker will intensify its efforts to maintain quality as the compan...