5 Key Benefits of Google Analytics
Google Analytics is one excellent tool for monitoring the progress and the performance of your website, and yet only a few webmasters are using it. Because of this, blog owners need to be constantly reminded of the essential benefits of Google Analytics in order to further convince others to start using it for the benefit of their online businesses.
The Analytics of Google is fully equipped with state-of-the-art tools and features that can greatly improve the effectiveness of your online marketing. Aside from that, you will also tap on the colossal resource of information that is vital to your business. The data that you shall obtain will help you pinpoint the weaknesses and strengths of your marketing campaign, thereby giving you the chance to make some necessary changes to better fit your web store and your online campaign to the right audiences.
In essence, you will enjoy many benefits of using the Google Analytics. This is particularly important if you are launching a campaign to increase your blog’s page views or if you are planning to buy traffic. Either way, here are some of the main advantages of its usage.
Lets you track the productivity of your social engagement
One of the newest features of this tool is the social analytics. In the advent of increasing importance of social engagement, social marketing in today’s world is already an integral part of online marketing. So it is something that you have to do, instead of something that you can do.
Your social campaign should include one or more of the following social networks: Facebook, Twitter, Pinterest, Instagram, Google Plus, Delicious, and LinkedIn. Tracking all your social media activities is quite difficult even for veteran marketers.
Fortunately, Google Analytics introduced the social tool that lets you tract the performance on each social network all in one dashboard. This saves you a lot of time and efforts. This feature lets you track the ROI from of your social media marketing campaign and gives you an overview on the impact of your social engagement to your online business.
In addition, you will be able to determine the monetary value of conversions from each social network. So you will be able to identity which social site is more productive and which are not. Consequently, you can modify your social marketing plan to strengthen further your stronghold in a certain network, while improving your activities in networks where your business showed signs of weakness.
Helps you measure the impact of mobile browsing to your website
More and more people today are browsing online using their mobiles. In fact, it is estimated that by 2015 mobile net users will surpass the desktop internet users. That is why webmasters are encouraged to start making their website mobile-friendly by providing an option to convert webpage viewing to mobile view.
With the new mobile feature, you will be able to track the impact of mobile users to your online business. If majority of your traffic comes from mobile then all the more reasons for you to start converting your website for mobile visitors by properly formatting your contents that makes mobile viewing and browsing easier. This feature will measure the performance of mobile apps, which includes the download and the engagement activities of your visitors.
By properly understanding the in-app behavior of the users, you will be able to identify which pages get the highest views, the users’ engagement level, and the visit frequency. You will also know what type of device majority of your visitors are using, the bounce rate, and the duration of visits. This information can help you improve your marketing plans better.
Lets you determine the conversion rate of your web store
It is a mortal sin for entrepreneurs not to track the conversion rate. Business owners should know if their online shop is converting well or not. This includes knowing where the traffic came from, what keyword terms were used to get to a specific web page, the demographic location of the traffic sources, and the bounce rate.
This data can help you better position your marketing activities to a well-targeted market segment. At the same time, you can also eliminate your marketing activities on non-productive segments. In addition to that, you shall get information on the average time your visitors spent on the site, as well as the number of returning and new visits.
Helps you analyze your content performance
Web content is one of the major traffic drivers. Without contents, there will be fewer options left for visitors to browse through the other pages. If your online shop is full of products and devoid of contents, the credibility of your web store will also diminish because of the highly commercial nature of the site.
That is why you need to regularly update your contents and effectively monitor the productivity of each post. By using the content analysis, you will be able to identify which content gets the highest number of comments and social engagement, as well as which post captures the most number of page views.
The content report also gives you some valuable insights on the conversion rate of your posts. Hence, you can pinpoint which topic your visitors are most interested in that will eventually lead to sales.
Helps you monitor the performance of your ads
Online advertising accelerates your journey to success. You will get better mileage in your marketing campaign compared to those who don’t advertise at all. However, it also depends on how effective your ads campaign is. The advertising analytics will let you track various advertising channels such as search ads, social ads, display and banner ads, affiliates, and emails.
This feature also integrates the Adwords campaign, so you will know which keyword terms have better conversion including which terms are non-productive. If you are marketing with Adwords, you will be able to auto-tag your campaign so that you can clearly see the conversion rates of different ads placement and the conversion rate of your landing pages.
The data in the report is also useful for remarketing campaign since you can tap on the rich insights about your customers. You shall be able to pinpoint prospects with signs of interests on your products, thereby allowing you to effectively target your ads with proper alignment to their interests.
Some blog owners may not find Google Analytics feasible to use. They opted for the short cut by installing web-statistics plugins that provide almost similar information. However, the data that you will obtain from Google Analytics is very detailed; it is more reliable, as well, especially in targeting the right web traffic that converts.