5 Sure-fire SEO Techniques that Can Get Your Site Banned
If you like your site to be banned by Google then follow these 5 surefire techniques that will definitely make Google’s Penguin get its axe and cut your website off from the search result pages. Obviously, no website owner is foolish enough to dream of getting banned by the leading search engine. This is tantamount to potential loss of visitors if your blog is nowhere to be found in Google.
However, it helps to know what these techniques are in order to avoid using them, thereby averting the looming consequences that may potentially affect the overall success of your business. Apparently, these strategies are labeled as ‘black hat’ since they are generally not legitimate in Google’s parlance.
5 Common SEO Strategies You Must Avoid
1. Use Doorway Passages
Doorway passages are common in the black hat world. These are single-page spam HTML pages that are optimized for better page rank in Google with the main goal of redirecting traffic anytime to another domain with the intent to boost the number of hits.
These pages are usually visible only to the search engines, and they were especially built to trick Google into giving them good ranking even if they are invisible to the users. A doorway passage looks like an ordinary blog in the search engine result pages. But when you click on it, you will be immediately redirected to another domain. That is why they are not visible to ordinary users, except the search engine bots.
Use of doorway passages is not acceptable and it is illegitimate. So if you are planning to use doorway passages to redirect the sale leads then it is a sure way to getting eventually banned by the search engines the next time their ranking algorithm updates.
2. Create a Lot of Spam Links
Building a lot of poor quality backlinks made solely for backlinking purposes is another method. Before Google’s pets (Panda and Penguin) came to the scene, webmasters were scrambling to create hundreds to thousands of links.
The road to the top pages was mainly driven then by the numbers of backlinks, regardless of where they came from and without regards of quality. It was a numbers-game and those who have the most gets the bigger share of the pie. It is for this reason why spam links were very rampant at the time, and the search engine battlefield was literally littered with numerous redundant links without value to the users.
This caught the watchful eyes of Google, and this is one of the main reasons why it unleashed its pets to clean up the mess created by bad SEO practices of webmasters. The aim of the Panda is to get rid of spam contents, while the most recent Penguin update was unleashed to get rid of redundant and poor-quality links that are spamming the web.
Thus, the scenario has completely changed today and if you keep on using the traditional bad link-building methods then your blog shall be de-indexed sooner when the search bots crawl and find out that the links are bad.
3. Flood the Web with Duplicate Contents
Likewise, spamming the web with poor quality articles and duplicate contents will result to the same effects. Ideal links are those that are anchored on top-quality contents. Those that are created without articles, even those that are anchored on thin contents, are already considered as redundant.
This is one of the many changes that the Panda has modified. No longer will it reward thin and inferior contents with positive SEO points, but award posts that provide value to the readers with better page rank.
The cyberspace today is filled with countless spam articles made previously by link spammers and black-hat strategists. It is for this reason that Google sent the Panda to clean up the mess by dumping those blogs that are involved in content farms.
In the past, you can improve the page rank of your site by submitting exactly the same article in various directories and in some web 2.0 properties. Google was tricked into giving these sites involved in using such method of link-building better page ranks.
It has learned its mistake and now Google has corrected the ranking parameters via the Panda update in such a way that those posting duplicate contents are penalized with negative ranking points. Some are even de-listed from the result pages because of their serious involvement in massive posting of poor-quality contents with extremely low or no uniqueness at all.
So if you want to get banned by Google then go ahead and keep on doing your good old strategies that no longer work. Spam the web with redundant and duplicate contents and your blog will definitely lose its position in the SERPs.
4. Keyword Stuffing
Keyword stuffing is another surefire method of getting banned. This has been a problem ever since search engine optimization came to light, and up to now search engines are still waging war against over-optimization by excessive stuffing of keywords.
Thus, avoid massive repetition of terms within the same content because this will be perceived as keyword stuffing by the search bots. A lot of webmasters are still confused today with regards to the acceptable keyword density level.
Some gurus would suggest maintaining a keyword density of less than 5% and you are good. But this is plainly hypothetical and not supported by evidence. There are still some blog-posts that are not ranking well or slapped with penalty due to keyword stuffing even if the density falls below 5%.
A Google insider once suggested not to mind the use of keywords. Just create the articles seamlessly without being conscious of keyword density and imagine talking to the readers. If you observe that a certain phrase is excessively used more often than they should, then that is a sign that you are stuffing your content with your target keyword phrase.
5. Get Massive Hits from Traffic Exchange Networks
The promises are just too tempting to resist; just imagine having a massive explosion of visitors without costs on your part. All you have to do is visit the blogs of other members in the network in exchange for visits from them. If you do this regularly, your site will soon be overflowing with viewers from the network.
But the bad side is most of these visitors are non-targeted and they have neither intention of buying your product offers nor read your posts. They could probably be watching movies in the other window or play games on their phones while waiting for the time counter to reach the required time-duration per visit before they can hop on to another site.
This method will not only waste your valuable and precious time but it will put your site at risk of being hit by the Penguin update once it is caught being involved in link-exchange schemes. This is one of the guaranteed black-hat strategies that will eventually result to being black-listed by Google.
There are still other SEO strategies that are not only redundant but they can potentially do more harm than good to your site. Use these methods at your own risk. They may improve the visitor count only for a while, but the long-term effects are horrendous that they are obviously not worth the risk.