Using articles submission to advertise your products and services online or to promote your website is one of the most efficient internet marketing techniques ever invented. Articles written in an intriguing, informative, professional manner work as excellent website traffic generator tools and can boost your sales in more than one way.

How Does Articles Submission Work

Submitting articles for SEO purposes is practically nothing else but publishing content relevant for your business on a number of different websites. There are two aspects that must be addressed if you are to make the most of this technique: the content of the articles and the sites where they will be published.

The content is important for a number of reasons:

- One purpose of these texts is to inform interested readers and to grab their attention to what you are selling, so good style and informational value are essential.

- The texts of the articles should follow certain guidelines. Articles published on article directories are assigned an author box where you will be allowed to include the link of the website you want to promote – without this link the articles, cannot point towards your site and remain purely informative.

- The texts will also need to be organized around keywords that tell search engines what the article is about and allow search engines to display it among the hits your visitors see when they enter the keywords used in your articles.

- The content of your articles needs to be entirely unique and original – otherwise, they will be ranked lower on search engine results lists. Some search engines can even ban sites that use duplicate content extensively.

Article Submission for Providing Information to Future Customers

If your SEO articles provide information that is really useful for a large audience, they can establish you as a helpful and reputable expert in your niche and raise interest to your website as well. You can choose to write your SEO articles yourself or you can hire an article writing service to create the texts for you.

In case you choose the second solution, all you have to do is carry out a little research and put together a list of keywords you would like to appear in the articles, send them to the content writing company you have hired, and they will write and edit the content according to your requirements in return for a moderate fee. These companies work with professional writers, so you can be sure the articles written by them are original, informative, helpful and free of grammatical or spelling errors.

Content writing services can also help you choose the right keywords – the choice of these indicators can largely determine the success of your campaign.

Articles Submission for Creating High Quality Backlinks

The other thing SEO articles can help you with is generating backlinks. Backlinks are basically links posted on other websites that lead back to the site you want to promote. The higher the number of backlinks towards your site, the more popular your site seems, which convinces search engines to rank it higher on their results pages. To be able to generate as many backlinks as possible and to generate them in a natural, organic way, you need to carefully think about where and when your articles will be published. If your niche is shoe heels manufacturing, you cannot publish your articles on a website about hair oil (well, you may be able to do it, but it would be pointless).

Copywriting services can be of great help in this respect as well: these professional content providers know exactly how to publish SEO content to achieve the best results. SEO articles can be submitted either manually, one by one, by creating an account for yourself on several different article directories and then uploading your articles, or you can automate the process by using an article submitter that is able to distribute your texts over a much higher number of sites in a much shorter period of time.

The success of your online marketing campaign using SEO articles as part of the mix can popularize your website from two distinct, but closely related directions. Quality articles will make readers interested to find out more about your business and will prompt them to visit your site and link to it on other websites, which will, in turn, establish your site as valuable for search engines that categorize sites based on the number of backlinks they get.

As you see, using article submission as an advertising tool comes with a lot of benefits that become noticeable in a very short period of time, ranking your site higher and providing it with a much wider exposure.