Backlink Building with Written and Visual Materials – How to Create and Distribute Marketing Content for Maximum Impact
Backlink building is one of the most efficient and therefore one of the most frequently used tools to rank websites higher on search engine results pages. One of the parameters used by search engines when determining where to display your site when people enter queries related to your niche is by the number of backlinks you get. A backlink, also called an inbound or incoming link, is a term used for a link included into some kind of content and placed on a website other than yours, but pointing towards your site.
Let’s suppose you are looking for aspects to consider when you buy shoes and you find a great article that is exactly to the point. You read the article and find it very interesting, then as you scroll down towards the bottom of the page you notice a link to a website selling shoes that meet all the requirements you have just read about. That is what we call a backlink. The more backlinks a website gets, the more visible it will become for potential customers, so building backlinks is absolutely crucial for the success of an online business.
Not all backlinks will serve you right, though. Search engines evaluate the quality of the backlinks, too, and they will reward your site with higher rankings only if the backlinks are natural and high quality; so, if you decide to use link farms for to get backlinks, you will not get the desired results.
Backlinks can be built by distributing high-quality, original content over the internet. Your content can be texts/articles structured around certain keywords that are relevant to your business, visual materials like videos, presentations or infographics; the sites you can use to submit your content are also numerous, so, in what follows we will present a few of the possible ways to use your backlinking materials.
Using Articles Directories – General and Niche-Specific Sites
Submitting niche-related articles to get backlinks has been a popular method used in SEO advertising for a long time. Article submission is a relatively easy way of getting quality backlinks: all you have to do is create a profile on a submission website and upload your articles. You can choose to publish your articles on submission sites of more general interest or on sites that address only a smaller segment of internet users – if your articles are unique, informative and well-written, they will certainly prompt the reader to find out more about your business.
Using Web 2.0 Applications for Purposes of Backlink Building
Web 2.0 is a virtual space that allows users to interact more directly than through traditional forms of online communication. Web 2.0 sites like social media sites have a lot of registered users, therefore they are viewed highly by search engines. This also means that, if you publish your content via these applications, the backlinks generated will be of the highest quality.
One of the ways to use Web 2.0 for backlink building is creating a blog. Blogging comes with several advantages: you can reach out to your targeted audience more directly; you can make communication much more natural and you can get backlinks to the promoted website in a more organic way.
Infographics, Videos and Multimedia Submissions
Visual materials can often times convey messages in a way much more powerful than words – sometimes a good infographic or video can be more helpful that tens of well-written articles. More and more people use visual materials as their primary source of information, and you can also leverage this potential by publishing your pics or multimedia materials on dedicated directories.
Backlink building with the help of these visual materials is not very much different from the strategies using written materials. If you are not very experienced in creating videos that relate to your niche, but you are expert in preparing presentations, there are numerous sites that allow for posting this type of materials combining images and words.
Backlink building is a great and versatile SEO tool. If you can provide the right content and publish it on the right media, the number of incoming links will soon get translated into higher sales figures. If you feel that creating your content or distributing it requires too much of an effort, you must know that there are experienced internet marketing companies out there – they will know how to get backlinks for you and how to ignite social media; they can provide excellent materials, from press releases to product reviews, and they can take care of your entire SEO campaign for you, maximizing the success of your website and your business.