Building Backlinks – A Great, Effective and Cheap Way to Gain Website Exposure
Building backlinks is a great method to enhance the visibility of your website on search engines and to attract traffic to your site. Backlinks are like votes of confidence from internet users, because search engines use backlink statistics to determine the order in which websites appear on results pages when a user enters a query into the browser. Getting backlinks of the right quality and in the right quantity is vital for the success of your website promotion and marketing efforts: the more quality backlinks you get, the higher your website will rank and there are really many efficient ways to increase your backlink volume in a natural way – here are the best of them.
Building Backlinks with Guest Posts on Blogs
Posting guest comments on blogs related to your field of activity is one of the easiest ways to build backlinks in an organic way. When you leave a guest post on a blog, you are usually allowed to fill out an author box with keywords you consider important and at least one link that points towards your website. However, you must be aware that the quality of the post is very important. If your content is not relevant for the blog, your links will not be followed or, worse, the administrator or owner of the blog can even delete your posts altogether; so, don’t waste your time and energy writing irrelevant posts to blogs alien to your niche.
If you choose this type of link building, you can think of a topic related to your business and create an interesting article, then find a blog that might find your article interesting and post it.
Building Backlinks on Specialized Forums
Becoming a registered user and being active on forums specializing in your field of interest is another very useful method to increase your number of backlinks. Most of these forums require registration to allow you to post a comment and the forum signature or the registration form provided by the forum is an excellent opportunity to share details about yourself and post a link to your site there.
Forum posts are written and read by people who are looking for a solution to a problem, and you can use this feature to your advantage: you can help other users find what they are looking for and establish yourself as a helpful and knowledgeable authority in your field.
Content submission is one more efficient way to increase website traffic. You can create short texts or visual materials and then publish them on articles directories or other content submission platforms like video sharing sites. If you choose this solution, you will need to create yourself a profile, just like in the case of forums, and then you must thoroughly study the submission guidelines. Each submission platform has its own guidelines and, if you don’t respect them, your content will fail to appear on the site.
As for the content you can publish this way, first and foremost it needs to be 100% original. Search engines detect duplicate content and they penalize the website that has published the duplicates by ranking it lower on results pages.
A very important aspect you need to bear in mind while writing and submitting articles is to structure them around the right keywords, so that your articles can be found by search engines if a user is looking for what you wrote about.
Backlinking with Press Releases
You can boost the visibility of your website with the help of press releases as well – there are many press release distribution services that publish press releases for free, while others charge small fees.
There are many different you can use PRs to your advantage. For example, if your company sells car parts and you sponsor a rally team, you can publish press releases inviting the public to the next race or you can write about the team’s performance in the last race, or if you introduce a new product, you can publish a product press release about it.
If you choose this backlink building method, you must know that using press releases for SEO purposes is efficient only if there are events you can write about and if your releases are written in an attractive, interesting way that doesn’t sound promotional, but newsworthy.
These methods are not very difficult to use and though they bring extraordinary results, but you should not expect spectacular changes overnight: building backlinks is all about patience and dedication. If you feel that the process is too energy-consuming for you, you can hire a SEO expert or company to put together and manage a good link building campaign for you.