Check Web Page Ranking Movements Frequently
Due to the huge number of websites that the search engines have to index, page ranks do not change every other day, but you can probably expect at least two or three indexing sessions per year, which means that you should check web page ranking changes at least every six months.
While waiting for the next indexing, when Google re-evaluates your website in terms of content and backlinks, you have to make those changes in your marketing strategy that are supposed to increase page ranking parameters. One of the most used and popular methods of getting more traffic and quality backlinks is writing and submitting articles that have a content related to your website and include links to it.
Improve Page Ranking by Publishing Quality Articles
When you write and submit articles, your main goal is to get better organic search results, with a few sub goals:
• To make the target keyword phrases more visible;
• To get traffic for additional keyword searches;
• To create more inbound links to your website;
• To get increased targeted traffic from related websites with high page ranks;
• To build your website’s good reputation;
• To make it unique and useful.
Remember that writing poor quality articles and just submitting them to an article directory is not enough. In order to produce beneficial effects, your articles must be interesting, bring something new to their potential readers and incite them to find out more by visiting your website. Otherwise, your work is useless and you will not succeed to improve page ranking.
A good article should be helpful in some respects, which means that it should answer a question that your reader wants an answer to. Try to imagine what a person could ask related to the theme of your website and provide an answer that would make the reader visit your site in order to get the complete information.
Avoid writing general articles that do not answer any real need. They will not bring you visitors, because nobody will read them, and, consequently, there will not be any clicks on the links to your website.
A quality article should offer real value to the reader and not just promote a website, a product or a service. By doing so, you can be sure that your readers will go through all the content and will want to come back and read new content.
How to Write Articles That Bring You Traffic
It is not an easy job to write quality articles, but, if you are organized, you will succeed. The first step is to find valuable ideas. Here are a few tips to use:
• Use a keyword research tool to find important product or service related keywords, the phrases people use when looking for information, and write articles related to these searches;
• Consider the questions that people often ask about the products and services that you are selling;
• Search for new ideas by reading the headlines of the articles published by the competition on the article submission sites.
When you write your articles yourself, avoid duplicate content, which means phrases or entire articles copied from other sources. Duplicated content is penalized by the search engines, because they try to filter similar sites, in order to avoid identical content from appearing in the search engine results pages.
If you use duplicate content, you also can get in further trouble with the authors you copied the content from. Do not use an article spinner either, because such tools are not guaranteed to provide quality content good enough to improve your website page ranking.
However, if you think that you cannot write interesting articles, you can hire a professional writing service and / or an article submission service. Select carefully these services, verifying their reputation, and do not choose randomly. Keep in mind that your website page ranking depends on the quality of your articles.
To increase page ranking, you need well written articles. Since these articles, just like the content on your website and your blog posts, have to follow certain SEO rules, it is best to leave their writing to specialists, in this case to your SEO provider.
Indeed, all the experienced and reliable SEO providers write or have writers working for them, talented and experienced enough to create content that, besides being unique and using certain keywords, manages to attract readers and convince them to act in a certain manner, no matter if it is visiting your website or buying your products or services.
When you have the articles ready, you may begin the article marketing campaign and expect the positive results. With an effective article marketing campaign, your website will gain popularity, and you can monitor the progresses if you check web page ranking changes frequently.