Common Practices for Traffic Generation for Your Website
If you have a website or blog, you surely want to bring more people to see it, because that is why you are posting, for people to see. If your website presents your business, you wish for traffic generation even more, because the more people come across your products or services, the more people can become customers. In the following, we will present common and simple practices for increasing credibility, building backlinks and creating a relationship with readers so that, in the end more people visit your website, whether via search engines, recommendations from other websites or social media activity.
Simple traffic generation tips
• Commenting on other blogs – this method aims, first of all, at creating backlinks. Second of all, it aims at creating a network of people who can follow and recommend each other. Where backlinks are concerned, these are links that lead to your website from other websites on the Internet. Search engine algorithms take into account the number of backlinks and the page ranks of their source to calculate your own page rank.
You do need quality backlinks, but remember this does not mean you can start spreading around comments with just your link or a text irrelevant to the post. Offer relevant comments, which show that you have actually read the post carefully and do have something of importance to add on the subject.
If your blog is not about a product, but specifically about writing (stories, poems, parody), then commenting can serve you at connecting with other bloggers. If they like your comments, they can recommend your blog. If their readers like your comments, their readers might visit you too. Therefore, keep a balance between the aim of creating backlinks for getting your site pushed into SERPs and being aware of the fact that you are addressing real humans.
• Publishing a press release online – press releases published in the online environment are also a means of search engine optimization – by creating backlinks – and of staying in contact with your readers/customers – by keeping them posted with what is new.
If you own a business and something interesting is about to happen, like the opening of a store in a new city, you want people to know. When sending the release to press release services, they will distribute it through their media channels and links towards your site will be posted along with the news on the pages where the press release actually “lands”.
This means that you get backlinks as a result of distributing the release, which is good for SEO and online visibility. Do not attempt though to constantly use press releases for traffic generation. Some businesses consider that a press release, let’s say, once in two weeks, will be good for their rankings and popularity. This does not stand true: only make a release when you have something newsworthy to say, do not force information into becoming news, it will not be efficient.
• Social media: social media platforms, like the popular Facebook, Twitter, Pinterest, Digg, Newsvine and others, can help in gaining online visibility, creating a more direct relationship with your readers/customers and also building backlinks. It is important to build a large network of friends in each social media community. Sometimes you can gain friends by announcing your newsletter subscribers that you have a new account on a social website where you post news related to promotions. People tend to spend more and more time on online networks, so whatever you post there has maybe more visibility than in other online places.
Also, when posting a new status, image, news, along with a link to your website, you create yourself a backlink. Moreover, someone else might appreciate your post and share it – therefore, your visibility grows. Activity on social networks and the level of engagement you get from your circles has started to be taken into account by search engines when deciding what authority you have. If you make a good impression to search engines, you can get better places in SERPs.
The social bookmarks you make when browsing other people’s pages will also tell your circle something about you, when noticed. This means that, as a business, you can build your image through the social bookmarks you make, not only through your logo, slogan, events you organize and so on. Do know that one social environment can work better for some than for others, so try and see which brings you the best results and choose that to invest more effort in.
• Article marketing: You may offer good products and services, but if you offer valuable information from your field also, then you gain more respect and trust from customers and potential customers. Sending your articles to article directories or posting them as a guest blogger to other people’s blogs attracts not only trust and popularity, but also backlinks: you will sign your articles along with promoting your website. Again, you work on search engine optimization in this way and therefore work on traffic generation.
Keep these tips in mind and you will soon see your website gain more and more visitors.