Using the Most Popular and Effective SEO Methods to Improve Website Traffic
Trying to improve website traffic can seem like a difficult thing to do, especially if you’ve spent a lot of money in the past chasing after “foolproof” methods and tools that were marketed as guaranteed ways of achieving better results with your internet marketing and promotional campaigns.
As long as you research your options properly, however, you will find that there are a few excellent ways to get more website traffic without having to waste so much money and without the efforts normally associated with tedious content creation tasks.
How Can SEO Be Used for Getting Website Traffic?
SEO – short for search engine optimization – is the heart of internet marketing, involving techniques for promoting a website on search engines that can then drive targeted website traffic for the purpose of increasing sales and gaining higher visibility for your brand.
An important detail to remember is that SEO is based mainly on building backlinks that point back to your site. This factor is very important because it increases the page rank of your site and provides people who are browsing the online locations where your backlinks are placed with a clear path toward accessing your main web pages.
Now, you can’t draw just anyone to your website even if they aren’t interesting in what you have to offer. This is why SEO experts use keyword analysis and research to find out exactly what people are typing into a search engine when they want to find a website that provides information and services commonly associated with a particular niche.
Then they use those keywords to come up with topics that are closely related to them for the purpose of integrating it – along with a link to their websites – into special, original content designed to be submitted to high PR sites in order to be accessed by as many people as possible.
The Benefits of Using Article Marketing to Improve Website Traffic
The most powerful method that uses web content writing for SEO success deals with the creation and submission of various articles for the purpose of targeting a specific audience and creating high PR backlinks.
Those who use SEO article writing mainly focus on the diversity that articles can offer in terms of targeting a specific audience. There are a lot of great options here:
• You can write promotional articles designed to convince people to click on the links to your website and buy your products.
• Pre-selling articles are a more subtle method of doing the same thing; however, they also provide quality and useful tips and advice for readers who might not want to buy anything, but are simply looking for an alternative way of solving their problems.
• Some article directories you may want to submit to might not allow you to post links within the body of the article itself, but you can still create a small description to be inserted into the bottom/”resource box” section where you can promote your website and write a call to action for people to visit it and find out more about the topic presented in the article.
Even though the best search engines have started to take a great interest in commending quality, well-written content and penalizing those who submit spun or irrelevant articles to various websites, you can still use various types of software applications, as well as article submission services – which can often write your articles for you and submit them to high PR sites.
The advantages of doing this are associated with speeding up your content writing activities and generating a lot of backlinks and increased traffic rates much faster than you would by writing only one or two articles each day.
Automated Backlink Building
Even though automated link building tools and services have lost part of their positive reputation after the changes that some search engine algorithms went through during the past couple of years, many of them still remain powerful SEO tools that can be used to draw organic traffic to your site much faster than manual techniques.
Some of the newest automated link building services are able to monitor when someone copies your content, sending it to their website where your URL is then automatically added at the end of the article, creating an instant backlink. Such services are great if you have quality, quotable content.
Many cheap link building tools and services also offer some additional useful benefits for traffic generation, including the ability to post your content and links automatically on high PR sites, the use of blog networks and the fast indexing of new backlinks.
Aside from the fact that using these resources will effectively help you improve website traffic much faster, they will also increase your site’s PR, get laser targeted local and global traffic rates and keep your site among the first places in SERPs related to any targeted keywords you may be using.