Hiring a Backlinks Service to Handle Your SEO Campaign – How the Process Works and What SEO Companies Can Do for You
Hiring a backlinks service to take care of your SEO campaign is an excellent way to achieve higher exposure for your website and to leverage your sales potential to the fullest extent. For your company website to be successful, you need to attract as many visitors as possible to the site, in hope of converting these visitors into regular customers. Increasing the traffic your website gets can be achieved in a number of different ways, using a number of different tools, backlink building being one of the most efficient of them all.
What Are Backlinks and Why Are They Important?
Search engines evaluate websites and use these evaluations to rank the sites on the results pages returned when a user enters a query. If a search word relevant to your business is entered, the sites displayed on the results pages will appear in a certain order determined by the quality of the website. Backlinking is a way to tell search engines that your website is of high quality and it deserves to appear among the first hits on the results page.
A backlink is practically a link pointing towards your website published on websites other than yours. If you are looking information about how to buy high-heel shoes and you find a relevant article about the topic, the text might include a link towards a website that sells the type of shoes you are looking for. Well, that is a backlink to that online shop.
The Architecture of a Backlink Campaign
Backlinks are very powerful tools in increasing website traffic, but only if they are used right. Backlinking strategies consist of creating content relevant for your website and publishing it across a number of websites that are also relevant for your niche.
It may sound simple, but it is not. The process requires knowledge and experience in creating the content to get the right results and then it requires knowledge and experience in publishing the content on the right websites. If you get any of the two processes wrong, your backlinks campaign will fail to deliver the expected results.
How a Backlinks Service Can Make a Difference
Hiring a backlinking service to take care of your campaign for you is the easiest and at the same the most efficient way to create and launch efficient contents over the internet.
The contents that point back towards your website need to be completely original and unique. This is important, because one of the governing principles that keep the internet going is originality. Search engines have a way of detecting plagiarism and using duplicate content and they punish websites that engage into such practices by ranking them lower on results pages.
The other process that needs professional handling is the placement of your contents on independent sites. If you hire a backlinks service to not only to create, but also to publish your contents, the SEO company will conduct a complex research to find the websites most relevant for your business and will use only authoritative websites for uploading. The level of authority assigned to the sites your campaign uses is important, because search engines obviously appreciate the backlinks coming from respectable, high-quality sites more than the ones from suspicious or not very popular ones.
There are several different types of third-party websites used for publishing content for building backlinks:
- Article directories – these websites contain articles organized thematically, based on the topics the articles are about and they set out to provide information to net users, so if you are looking for how-to tips or advice and you enter a query into the search engine, you will probably come across at least one of these websites. Directory submission is a great way of building backlinks because the directories are visited by a lot of people, so the links that refer back to your site will be of high quality.
- Web directories – the URLs of company websites are categorized by the niche each of them belongs to. Web directories build quality backlinks for the same reason as article directories.
- Specialized forums – these sites are really efficient if you want to get more website traffic because the people who visit these forums are already interested in the topic and they probably have some kind of knowledge about it as well.
- Social networking sites – many websites use content published on networking sites as part of their SEO backlink building campaigns. Given the incredibly large number of users on these sites, social media strategies are very efficient in ranking your website higher on results pages.
Getting high PR backlinks (PR in this case stands for Page Rank) is one of the best ways to boost your online sales and the simplest way to conduct a successful backlink building campaign is by leaving it to professionals – they will know the perfect mix that will get your site noticed.
