Important SEO and PR Viewpoints – Do the “Old Ways” Still Work?

When using various rank checker tools over the past couple of years, many webmasters have realized that their websites have been stagnant or even penalized by Google because of old SEO, traffic generation and other promotional campaigns that no longer work as they used to.

As most website owners slowly began to realize that a drastic change was in order, many of them started to see the remarkable advantages that improved SEO and page ranking could bring with just a little more effort.

Quality vs. Quantity – Google’s Impact on Forceful Link Building

With Google’s newest upgrades to the by now famous Panda and Penguin algorithms, it has become increasingly more difficult to achieve good results with the creation of low quality content, keyword stuffing and other techniques that search engines have simply ignored in the past.

So what is it that has really changed? The key word here is “community”. Basically, Google, and all the other major search engines, as well as many of the companies responsible for web ranking algorithms such as Alexa or SEMRush have realized that webmasters have been using increasingly more automated link building and content creation techniques that have diluted the value of online content.

Basically, the problem has reached a level where you’d enter a search term into Google, Yahoo or other search engines, and some of the first websites you ran into had just a bunch of useless content.

If you think that in order to improve your SEO campaign and gain better PR for your site, you just need a domain name so you can have an address to link to and an article spinning software that will produce hundreds of low quality versions of the same article, you should know that this practice won’t work anymore.

One way of ensuring that your site meets the most important SEO criteria and always lands on its feet is to keep track of the ranking algorithms that sites like Google, Alexa or SEOMoz use, and try to live up to the newest standards they focus on as they create their lists of high ranking websites.

Usually, even if you have fewer backlinks spread across a smaller number of websites, this is still possible if the sites in question have a good PageRank or Alexa traffic rating.

However, in order to get inbound links from sites such as these, both the onsite and offsite content of your site, as well as the various techniques you use to generate traffic have to be as natural and as void of any forceful attempts at manipulating rankings as possible. This will ensure that your content will be useful and engaging enough to genuinely benefit the online community.

Hiring a reliable article writing service, a web design firm familiar with SEO friendly design techniques or using various ranking enhancing tools provided by web ranking sites and search engines can be some of the best ways to achieving all this.

The Importance of Alexa and Other Page Ranking Algorithms

Once you’ve managed to tweak your promotional campaigns to use only quality oriented techniques and to boost your rating on various web ranking sites, the results might come more slowly than before, but the advantages you will reap will become quite clear eventually:

• A direct benefit of having a high Alexa and Google rank is that you can make a lot of money with link sales and ad campaigns. If you own a business, and you’re interested in these types of endeavors, improving your Google, SEMRush or Alexa traffic, can truly help you increase your business’ ROI and overall profit.

• Any site will be far more willing to link to yours if you have a high web rank, since each website owner wants to present his clients with quality off-site resources that will improve his reputation and thought leadership.

• After you obtain higher ratings not only when it comes to Google’s PR algorithm, but also for Alexa, SEOMoz or SEMRush ratings, Google will be far more willing to crawl your website as well. This will get your content indexed more quickly, so not only will your updates reach the top of SERPs faster, but your audience will also be more pleased with the amount of new content you can provide them with.

• For webmasters who want to gain improved traffic rates from SERPs while targeting any specific keywords, a high Google PR will be of great help. This is true particularly because Google’s algorithm focuses on online popularity and quality backlink count – two very important SEO benefits.

As you can clearly see, whether you want to boost Alexa ranking, your PR or your overall traffic rate, the benefits for obtaining these achievements can bring you a lot of benefits, but the catch is that this is only possible by focusing on the quality of your content, the backlinks you want to create or the methods you use for driving more traffic to your site instead of rushing into it with old, outdated methods that may even get you penalized.