Improve Your Google Pagerank with these Effective SEO Tips

Google page rank still remains an important metric for the success of online businesses today. In fact, Google’s market share in the online search industry continues to increase despite the aggressive stance of its competitors to grab a piece of Google’s share.

Based on comScore’s ranking as of April 2013, Google maintained its overwhelming dominance in the industry with 66.5% market share in the United States, which is a far cry from Bing of Microsoft with only 17.3% share. Yahoo came in third with only 12% share of the market. However, Google’s market share declined by 0.65% compared to March, while both Microsoft and Yahoo sites improved by 0.4% and 0.2%, respectively.

Nonetheless, the commanding lead of Google should be a sign for webmasters to concentrate their search engine optimization efforts on Google. This is due to the tremendous impact of Google’s page rank to the success of online shops and business blogs. So if you have a blog to optimize, then here are a couple of tips for effective SEO.

3 Main Priorities for Better Page Rank in Google

Content quality

Content is the meat of SEO. If your online shop features just products with photos and prices, then don’t expect to get better page rank. Lack of value-added contents will only push your blog down to the farther pages of the search results. That is why it is advisable to post valuable contents from time to time to add some meat to your web store. Without it then your blog is like a skeleton.

Good backlink profile

Backlink, aside from quality contents, is another cornerstone of search engine optimization. It is still quite difficult today to achieve good page rank without having high pagerank backlinks profile. Therefore, this is another metric to prioritize.

Social media profile

The rising popularity of social media has compelled many search engines like Google to include social media profile as one of the signals for assessing the link popularity of a webpage.

Although the effects are still minimal at this point, it is now used in collaboration with links map when evaluating the real value of the web page. Many speculate that social signals will soon replace backlinks, but until then this is still understudy but with great potential to become a key player in the future of SEO. So it is advisable to start building a good social profile right now so that when search engines start using social signals as part of their ranking algorithms, you are already ahead of the pack.

While there are hundreds of ranking parameters used by the search engines, you can start from the above priorities to begin with. Afterwards, you can commence working on the other metrics, which are equally important for improved overall ranking position in Google.

When optimizing websites, it is best to have active and passive approach to SEO. Find out the possible reasons why some web pages are losing instead of improving their ranks.

Main Reasons Why Your Blog is Not Getting Better in Page Rank

Google uses hundreds of parameters when assessing each link for ranking purposes. There are signals that tell Google that a certain link should be promoted. Similarly, there are also signs that portray negative feedback to the search bots, causing it to impose penalty on the webpage by slapping it with negative ranking points. This will eventually lead to downgraded ranking position in the search result pages. Here are some of the reasons why the search engine bots downgrade web pages.

Poor link profile

Backlinks remain the cornerstone of SEO. Although some blogs are able to successfully make it to the front result pages with only a few backlinks, their top-ranking position is more probably short. In due time, their ranks will gradually slid down towards the bottom of the first page, and then slide further to the next page, and then to the next page. This will go on and on towards the deepest pages unless they defend their position by adding more high-profile backlinks.

So if your blog’s rank is not improving, then check your backlink profile if there are enough good quality backlinks. Don’t just look at the numbers of links but give more emphasis on quality.

What types of blogs are linking to your web pages? Ideally, your backlinks should come only from high PR websites. Take out the redundant links and those that are suspicious. They may look harmless but they can actually do more damage than good on your page rank. Google provided a link disavow tool for this very reason. This allows you to unlink those bad links that are damaging to the online reputation of your web store in Google eyes.

Poor Content Quality

Another possible reason why your rank is poor is due to poor quality content, as well. You have heard many experts saying ‘content is king’ in the past; this still holds true today, and probably it will stay that way in the future. So pump up more quality contents. While quantity is good, quality matters most today.

Consequently, avoid publishing posts for the sake of updates, and for back-linking purposes. Instead, publish only top-quality content with the readers in mind. Make sure that you provide something valuable to the readers in every post that you publish.

Bad SEO structure

Some of your SEO activities may be damaging to your page rank instead of improving it. That’s right; there are SEO techniques that can boost the page rank for a short while, and after that Google will ban that domain for good due to black-hat SEO activities. Thus, carefully assess your activities to ensure that they are white-hat strategies.

In a Nutshell

SEO is a broad field with several components. It can be quite taxing to tackle every obstacle. Although it is advisable to carefully manage every metric of SEO, you can concentrate your efforts more on the major metrics and move forward to the minor ones. You can start with the above priorities while avoiding the major pitfalls. This will help give you a good start in improving the Google pagerank of your website.