Press Release Submission to PR Web Services – Benefits and Choice Factors

press release submissionWriting a press release and sending it to the media so that they make a piece of news based on it helps you inform your target audience that you have released a new product or service, have decided to make some changes to what your business is concerned or have new members on the managing board. Whatever the event you want to announce is, when sending a press release in the online environment, you can have other benefits too, aside from spreading the news. The benefits are related to the SEO (search engine optimization) your websites requires.

Writing a press release for the web involves paying attention to content and keywords as well. You want good content so that the piece of news actually gets people’s interest. You want relevant keywords so that, when customers use those keywords in their Internet searches, they eventually find the piece of news about you. What firstly matters is that they have found you through that piece of news.

Relevant keywords are moreover important as you can hide links behind them, links that lead to your website. Thus, you are getting backlinks for your website and also made it easier for readers of the news to reach your site starting with the article. When writing a press release, it may be difficult to send it to the appropriate media. That is why press release websites offer their help: they can deal with the distribution of your press release to thousands of news outlets and make your news visible in social media.

Benefits of press release submission to press release web services

• Press release websites usually offer different packages to choose from. Depending on the package you need or can afford, and depending on the quality of the service, you can have your press release be sent to thousands of news outlets, go viral on social media, have your news go through SEO, reach major news sites, include videos and images to attract your customers and also encourage them to share your piece of news.

• You can create inbound link networks, thus broadening your reach and accessing more of your target users.

• You web press release can be optimized with embedded links and keywords.

• For social media appeal to be improved, you can add images and other multimedia to your press release. Automated releases to social media can be provided. Being active on Tweeter, Facebook, Pinterest and others is important to the online visibility of a business.

Press release submission services can also help you track the impact of your press release with appropriate measurement tools, depending on the used service.

Using a quality distribution service ensures:

• Proper visibility – so that your press releases are included in top news search engines, using a distribution service that is regularly indexed by search engines can be very important. Having your news distributed by good press release sites can grow your visibility significantly.

• Branding – Having your business name associated with respected press release submission services attracts respect towards your name also. Thus, partnering with a reputable news distribution network contributes to building your brand.

• Credibility – Partnering with a respected news distribution service also brings you credibility.

We have gone through general benefits of using a press release submission service and also through those particularly offered by quality services. Here are some things to consider when trying to make a choice among several online press release publication services:

• Costs – you will find services with prices from $200 to more than $3000 for press release distribution. It can be better for your credibility and brand to choose to pay rather than go for a free service. The price choice though depends on your budget and what you want included in the package.

• Add-ons – you should look for a package that includes SEO-friendly features and that doesn’t charge extra for a greater number of words. It is very important that the press release comply with SEO needs.

• Analytics – You will prefer a service that offers great analytics as you want to have the possibility to correlate press releases to your return on investment. You must be aware of the success of your investment in press release distribution.

• Financial news – depending on your type of business or its size, you might prefer a service that has specialized distribution to important financial news outlets.

• Focus – when choosing a package, you must consider if your target is a local market or if your interest is to be visible on the national or international markets. You might also want to limit distribution to a certain industry sector. Look carefully through the options given for targeted distribution

Keep these tips in mind and your internet marketing campaign will surely be successful.

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