The Benefits of Hiring a Backlink Service
The role of optimizing a webpage for search engines is to make the promoted website more visible to potential customers by ranking it higher on search engine results pages.
The optimization process consists of two major phases: on-site and off-site optimization, both being indispensable for the overall success of the endeavor. While on-page optimization is a method used for creating content like texts, metatags for the website itself in order to obtain a high index for the site on search engines, off-page optimization sets out to improve the ranking of the website by attracting as many backlinks as possible in order to convince search engines about the high value of the site.
Both on-site and off-site optimization are incredibly efficient tools for providing websites higher online exposure by attracting more visitors, and also for boosting sales by converting more visitors into customers. But the optimization process can be daunting and energy consuming, and it requires human resources and time as well – none of these methods will increase traffic to the website directly, they will only improve the visibility of the site.
However, there are professional companies out there that specialize in designing and implementing complex SEO campaigns and they take care of everything fro your, from picking keywords, writing texts and creating backlinks by distributing the texts, so in what follows we would like to present what a backlink service can do for your company.
How Backlinks Work
The number of backlinks a website gets is the number of links posted on other website that point to it. Attracting a higher number of high-quality, organic backlinks to a website is important because the number and the quality of the backlinks are two of the parameters by which search engines rank the page. The web content where the backlink is posted needs to include some kind of information relevant to your niche.
What Can a Backlink Service Do for Your Website?
What a backlink service can do for you is to create this content for you and to distribute it on external websites that are relevant for your business.
Creation of content adequate for your goal is a complicated process that requires professional writing skills and an awareness of the rules to be followed. This content can be articles, info graphics, videos or presentations, but whatever shape it may come in, it needs to be 100% original, it needs to contain the right words and all the elements search engines will be looking for when a user enters a query for a certain keyword your content is optimized for.
Your materials will need to include an attention-grabbing title that contains a relevant keyword, a description of the content, tags that are relevant for your site and a body that contains your keywords introduced with the right density; originality is also important, because search engines penalize websites by ranking them lower on results pages if they detect duplicate content.
Once the materials are created, they need to be distributed on the right websites. The main backlink sources can be categorized as follows:
- Website directory submissions – also called link directories, these sites contain listings of other websites. When people are looking for information, they often use these directories to find websites that provide the information they are looking for. These directories do not use keywords and contents for categorizing the websites, they simply work as an extended, online Yellow Pages.
- Article directory submission – these directories contain a vast collection of texts about many different subjects. When a query is entered by a user, these directories will return results based on keyword search.
- Discussion forums – posts on specialized forums work like the content published in article directories, with the additional benefit of allowing for a more direct interaction with people interested in what you have to say.
- Paid ads
- Social networking sites.
Not only the creation of SEO materials, but also their publishing requires expertise and experience. If the materials are distributed across an excessively high number of directories over a very short period of time, search engines will suspect the site of using spamming to get a higher number of backlinks, so publishing your content needs to be scheduled properly, too.
If you are looking for ways to increase your online sales and you are wondering how to increase traffic to your website, launching a carefully designed SEO campaign can be the solution. If you hire a professional backlink service for the project, you can be sure that the materials distributed with the purpose of prompting people to visit your website and order your products and services will have maximum impact, being highly beneficial for your website and your sales figures, too.
