The Benefits that Expired Domain Names can Offer Your Internet Marketing Business
The idea of buying and using expired domain names as opposed to registering a new domain is not a very new one. Companies have been doing it for a long time with varying rates of success, and many of them claim that it was totally worth it. In order to get the most out of buying expired domains, however, there is some key information you need to be aware of first.
What Are Expired Domain Names?
When a website owner decides that keeping the site up is no longer profitable – or they are simply unable to renew the domain name – it becomes expired, and can be bought by someone else.
While, for some people, these domains have no practical value, if you are knowledgeable about different ways to get traffic to your website, you will find that many of these domains are just waiting to become your very own personal gold mine.
Of course, not all expired domains can provide you with the types of advantages that an online marketing business built for success may be searching for.
Based on certain SEO related criteria, some of them can be more valuable than others, and there is also the small but highly significant detail of the domain you choose having to match keywords related to your own business niche – although depending on the domain this is not always a mandatory requirement.
The Reasons why Companies Seek to Buy Expired Domain Names
Online businesses that search for domain names which have expired may do so for several reasons. Aside from already having a “history”, some of these domains can also present great promotional opportunity for a new company that operates in the same business niche as the domain’s previous owner. Following are just a few of the great benefits of buying an expired domain:
• While getting a new domain name will give your site a clean slate and allow you to start a fresh marketing campaign, you may not be aware of the fact that some expired domains come with a high Page Rank value. A company that buys such a domain will not have to work so hard on website promotion and backlink building techniques.
• Once you buy the domain and set up your website or blog, it will also be far easier to create additional backlinks in order to further improve traffic and revenue. Building more backlinks using various SEO techniques will be easier at this stage, since the previous owner already did all the hard work for you.
• Since the domain has been in existence for some time, and the company that buys it is simply reusing it, they can avoid being penalized by search engines for using promotional techniques and backlink software that would normally get new sites a lower ranking.
• Finally, if you manage to enhance the value of the domain name you buy through building more backlinks and using methods for improving its reputation and page rank, you can easily sell it for a much better price later on, should you want to.
Also, you will have the benefit of not having to check domain name availability, register the new domain or try figuring out which techniques to use in order to make the first steps toward promoting your new domain name, since someone else has already done all that for you.
Updates, Backorders and Newly Expired Domains
On the internet, it’s all about finding the right information if you want to gain access to something valuable. This is the same with expired domains, many of which can be used for getting traffic to your website quite easily if their previous owners did a good job of promoting them. This is known as expired domain traffic.
In order to get the most recent updates on expired domains, you can access a few excellent websites for this purpose, and either browse or search through their databases to find out exactly when a particular domain became expired, what its current page rank is (within a certain margin for error – sometimes it isn’t easy to update this information every day), how much backlinks they have from different domains and what their current value is.
Once you are able to find the expired domain name you want, you can backorder it at one of the main domain name providers. This generally involves an auctioning process – unless, of course, you’re the only person bidding on the same domain – and should you win the auction, you get to keep the domain.
There are dozens, if not hundreds, of quality expired domain names that can be backordered for a reasonable price; all you need to do is look for the information and place your bid before someone else does – quite simple actually.