Using Google Backlinks to Keep Track of Your Website’s Promotional Value

For many of those wanting to get a higher place on the search results pages provided by Google, backlinks are extremely essential, giving them the possibility of increasing their page rank and improving the promotional potential of their websites.

Keeping track of all your backlinks can be a difficult task at best, however with the webmaster console tool created by Google, it has become much easier to track them and get some proper feedback on the way your SEO promotional strategies have worked so far.

What Are Backlinks, and Why Would You Need Them?

There is a lot of talk about backlinks and their use in internet marketing, as well as for achieving better search engine exposure for any type of website; but what exactly are backlinks, and what types of benefits can they provide site owners with?

Backlinks, or inbound links, are the essence of search engine optimization (SEO), and they represent one way links targeted toward a particular website and coming from other online sources. Basically, the number of backlinks is the number of instances that another website links back to your site, increasing your Google page rank, website traffic ranking and your site’s recognition on search engine result lists.

There are many different aspects related to your inbound links that you have to keep track of. For instance, the PR (PageRank) of the sites that link back to your main website or to some of your web pages can influence the PR of your own site, and the quality of your backlinks is an important determining factor when it comes to getting better results on SERPs.

Also, backlinks can help you attract more traffic through people who click on your links in order to visit your pages and see exactly what type of information, services, tools or products you may have to offer them.

Building and keeping track of inbound links is essential for anyone who is serious about promoting a website or a blog, and with the help of various backlink services and tools, it can be quite easy to find out exactly how many sites link back to yours and how great their value and PR level is.

The Backlink Tools Provided by Google

While there are many types of software out there that can help you build backlinks, responsibility is extremely important when it comes to these types of activities, especially when your website is new, and some backlink building techniques can actually do more damage than help you get better exposure when it comes to dealing with some of the main search engines.

Google created one of the most intriguing tools for tracking inbound links and providing additional information about your website that can be quite invaluable: the Google webmaster console.

This resource is designed to offer feedback on your site’s visibility on Google, and can easily be turned into an SEO backlink tool, allowing for a quick and easy way of getting all the information you need about your website in order to find out exactly how to improve it for the purpose of getting more website traffic, a higher page rank and a better place in keyword targeted search engine results.

Not only will you be able to get a comprehensive amount of information about your site’s behavior, but the website statistics you will gain access to will also help you find out exactly how searches based on various keywords can attract internet users to your websites, see how many high PR sites link back to your web pages and learn about various problems and obstacles, as well as how to counter them in order to get better results with your site in the future.

The Quality vs. Number of Google Backlinks

Google’s PageRank link analysis system is a very important factor when it comes to determining both the number and quality of the pages linking back to your website. The basic idea is that a site that has thousands of backlinks from low PR websites may still be seen as having a lower overall value than one that has only a few dozen inbound links from some of the most popular high PR sites on the web.

With the help of Google’s webmaster tool, you will be able to see precisely how high PR website promotion strategies can help you get the most out of your SEO campaigns and how just a few inbound links coming from a high PR site can already help you get more authority on the web.

You will find that Google backlinks that come from websites with high recognition and a high PageRank value can completely transform the results you get through your website not only on Google searches, but also in terms of gaining improved thought leadership and a better online reputation for your company.