Using Your Bookmarking Service Profiles for Backlinking and Branding

Using a social bookmarking serviceor even creating accounts on several such websites is becoming a more and more popular SEO tool for companies looking for new ways of online advertising and branding. In the race for obtaining higher ranks on search engine results pages, bookmarking services provide companies with excellent opportunities to build high-quality, natural backlinks, to get internet traffic, to gain more visibility for their websites among internet users and also to establish a strong bond to their target group.

There are really high-quality, popular bookmark services that you can use for SEO purposes, but you must be aware that launching a search engine marketing campaign that uses bookmarking can be an overwhelming task. You need to set up an attractive, intriguing profile, you need to select the bookmarks for sharing based on the needs and interests of the community you are targeting with your campaign, and then you need to take continuous care of the communication with other members of the community and to adjust your strategy and tactics based on the new information you come across.

If you feel that you cannot invest so much time and energy into taking care of your bookmarking campaign, you can hire a search engine marketing company to manage your campaign for you. The best of these companies have the know-how and the passion necessary for building your bookmarking campaign from the initial phase to the moment when you can see you website ranking among the top hits on SERPs, and even after that. In the following paragraphs, we will provide a short outline of the benefits of using a bookmarking service for online marketing purposes, and we show you how hiring an SEO can help you make the most of your bookmarking campaign.

 The Advantages of Using at Least One Social Bookmarking Service in Your SEO Campaign

Bookmarking sites are appreciated by search engines as being venues where real people engage into real interaction, so having a profile on such a website and being an active member of the bookmarking community comes with numerous advantages:

- The backlinks created with the help of such a bookmarking service are considered to be natural and of high quality.

- If your website is getting such high PR backlinks, you will see it become rapidly indexed on search engines, allowing it to be much easier to find than before.

- Bookmarking sites provide an excellent space for creating brand awareness among the other users.

 Registration and Profile Creation

However simple it may sound, registration and profile set-up on social bookmarking sites is everything but simple. Your profile is your online identity, so if you are creating a profile for your company, you need to make that profile as interesting as possible. If you hire an SEO company to take care of you bookmarking profile, you can be sure that the right words will be paired with the right pictures for creating the most attractive profile.

 Submitting Links

SEO companies can help you take care of the selection and the sharing process as well.

The idea behind using social bookmarking as a marketing tool is to store and share your favorite URLs and engage into communication with other members of the community who have similar interests to yours, with the aim of attracting interest to your company website.

The quality of the content that you choose for sharing is very important. You can reach you goals with social bookmarking only if your links are interesting and if they successfully address issues your target group is interested in.

When it comes to content submitting, another very important issue to pay attention to is to submit your links to the right category. The existence of categories suitable for your purposes will determine your choice of the bookmarking site, because not all of them have categories you are interested in. If you pick an inadequate category for your links, the members of the group will not be interested in your content and you risk wasting your efforts.

 Tagging and Adding Descriptions

Content and keywords are very important in any SEO activity, and social bookmarking campaigns are no different. Once you have selected the links to be saved and shared, you need to add a tag and a description to them, and the choice of the right words is very important. The descriptions you add to your links needs to be intriguing, slightly provocative. If you manage to formulate these short texts right, the links you share will direct other users exactly to your website. Once again, if you choose to hire professional SEO experts to take care of tagging and description writing, you can be sure your links will be highly popular among users and they will attract numerous visitors to your company website as well.

Some bookmarking sites come and go, while others are here to stay, but one thing is sure: bookmarking is one of the most efficient social marketing strategies, and you can use the amazing features these sites offer with maximum impact for minimum investment.