A Brief Introduction to Online Bookmarking

What are social bookmarking sites all about?

Social bookmarking sites are the newest tools used in online marketing today. By using social bookmarking, users can share things they find interesting with friends and network. The great potential of bookmarking sites to spread links throughout the web and drive traffic to websites makes them very efficient advertisement machines, making the traditional tried and true online marketing strategies obsolete. Besides from providing free advertisement, social bookmarking sites also save you time and energy, and prove to be a great asset in dealing with competition.

Through the use of social bookmarking sites, you can store your favorite web pages for easy access in one location. These specialized sites organize bookmarks based off interests and relevance in order to be accessed and shared at any moment. It also makes it easy for you to sort relevant material from irrelevant junk by the use of bookmark tags.

How to bookmark and spread the love

Although you may tweak codes and use other web design tricks in order to optimize your site for search engines, you will also need the help of social bookmarking to make your website and content go viral, and help you get traffic. Posting a link as a bookmark on top social bookmarking sites will allow people to see it as if it they would be on the same page. Appreciated material will be bookmarked and shared on other networks, allowing other people to see it, and appreciate and share it further and so on, and before you know it, your website will have a lot of backlinks and your page ranking will skyrocket through the roof.

Increasing web traffic has never been this easy

Submitting bookmarks to social bookmarking sites can significantly increase your website’s traffic. Because most popular social websites offer free services, you can take advantage and post your links on different channels, according to your interests and relevance. You can then check your page with Google Analytics and see which of these sites drive the most traffic to you. By knowing which are the most productive, you can focus on them and set preferences so that you get more traffic from them.

Activity is the key

The secret to success is to post often and to bookmark every post. Search engines crawl through social bookmarking websites on a regular basis, and by submitting posts and bookmarks which are properly tagged with the relevant keywords, you offer them “bait” and make them put your articles at the top of the search results for the keyword phrase targeted. This also causes web spiders to crawl your website more often and index any keywords from new content, thus increasing your page rank even more.

Sort your testimonials and impress the clients

By organizing all customer testimonials and picking the best ones, you can add them to your social bookmarking profile page. A wonderful aspect of social bookmarking sites is that they sort stuff for you, so visitors checking your profile and trying to get an overview of your work portfolio can easily navigate through links, and be impressed by posted recommendations, number of shares and likes.

Thumbs up, or thumbs down?

You can easily track your success, thanks to the rating system of some sites such as StumbleUpon.com and Reddit.com, which gives the user the option to rate the content they’re reading by giving it a thumbs up or a thumbs down. Getting lots of thumbs up will make your post climb pages, while a lack of thumbs up or too many thumbs down might make it get buried at the bottom pages. That way, you get a clear illustration of your progress and success.

Advertise your brand

Just submitting links on social networking sites won’t do the job, you also have to tag them, and add proper keywords to them. Tagging your submitted links with appropriate and relevant keywords will not only make them easier to find by people looking for the specific keywords, but they will also make your articles be more visible in search engine results page. Making a lot of friends from the multitude of users on the social bookmarking sites will be of great help in promoting your brand. By building relationships with other users, you increase the chances of obtaining their support and their likes. Other users will be intrigued by the number of likes and read your articles. Getting their appreciation will increase the number of likes even more, which will intrigue more users, and so on.

Although creating posts and blogs is easy, fighting the fierce competition is anything but easy. Getting good rankings and high ratings is tough, and requires a lot of dedication and effort. If you are just starting out with a few visitors, why not take advantage of the huge growing potential of online bookmarking and give it a try?