Backlink Services and the Types of Backlinks Used in Online Marketing Campaigns

Whether you are operating a small, medium-size or large website, whether your site is old or brand new, using backlink services is an excellent way to draw more traffic to your website and to improve its rating on search engines. If you want to create backlinks, there are a number of different tactics you can use, from distributing varied content types to focusing on different types of backlinks; in what follows, we will give a short outline of the most common link types

 The Types of Links Used By Backlink Services

Backlink services use a number of different tools when creating your campaign for you, putting together the right link portfolio being one of their most important tasks. There are many different types of links that can be used in the anchor texts of your online content:

Brand Links – This type of links contains your brand name or your domain name in the link anchor to be published with your content. These links are very efficient because many people enter company names into their browsers to find information referring to a product or a service, and having content that has your brand name in the anchor distributed across several different authoritative websites can efficiently increase brand awareness as well.

Exact-Match and Partial Match Keyword Links – These links point towards the most relevant page – in other words, the money page of you website – by using the most relevant keywords in the anchor text. The difference between exact match and partial match is that, with the latter, it is enough to use only one element of your key phrase.

Page-Title Links – Links that use the title of your page should also be included into your portfolio.

Target Links – Prior to the recent changes in the policy used by Google to evaluate websites, target links were the most frequently used types of backlinks. The downside to these links is that there may be many other companies that use the exact same keywords, and rankings of the page may not change, but these links have an informative value and they can be useful components of a varied SEO portfolio.

Generic Links – This type of backlinks use non-specific anchor texts that prompt the user to take certain actions, like Click here. Though these links are also valuable, you must avoid using them too much because search engines tend to penalize the sites that display this type of links too frequently.

 How to Put Together an Efficient Backlink Portfolio and How to Use It

For a winning SEO campaign, the best backlink services combine quality with quantity and they use the right type of links in the right percentage. Quality backlinks come from quality content placed on quality sites, which means that your backlinking strategy will be efficient only if your SEO materials are unique and original, there is no article published on two different sites and the sites chosen for distribution are highly relevant for your niche.

As a worst case scenario, having a thousand different articles and even more duplicate content published on directories that are no longer popular, on websites that are not relevant for your niche or they lack the required level of authority will never bring much traffic to your site. If your content, on the other hand, is placed on relevant, high-PR sites in smaller quantity, your efforts will be soon rewarded with positive rankings.

If search engines detect that a website is getting backlinks from appreciated, authoritative websites, the ranking of the promoted site will improve automatically, so your portfolio needs to be balanced, containing anchors of each of the above types without exaggerating with any of them. The ratio most often recommended for a balanced portfolio is 20% target links and around 30% brand links and generic links.

Balance is important when distributing your content as well. Search engines will rank your website higher or lower on their results pages not only based on the quality of the backlinks – they will evaluate the number of links as well, looking for link spikes.

A link spike is a sudden jump in the number of the backlinks your site gets over a period of time. If your site normally gets 25-30 backlinks a day, a sudden jump to 1000 will make the search engine suspicious and your site is likely to get penalized by being ranked lower on results pages. The best idea is to release your content gradually – even though this tactic does not bring spectacular results overnight, you can be sure that the results will be more durable and more consistent.

Most backlink services are able to provide accurate, up-to-date information about the efficiency of your campaign. They can check page rank with the help of several different backlink analyzer tools, which allow them to adjust the strategy used to achieve the best results.

Professional SEO today combines creativity with accuracy, calculation and strategy with an artistic approach, so if you are to make the most of your campaign, hire a backlinking service – the SEO experts will know how to create and distribute your content so as to create maximum impact.

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