Using an Article Submitter for Your Internet Marketing Campaign

An article submitter is a dedicated software used for automating the process of article submission for the purpose of promoting your website. To increase traffic to your website, you need to increase its exposure, in other words, you need make your website approachable from as many directions as possible.

One of the most efficient ways to achieve such exposure is by employing article marketing tools which will popularize your website, your products or your services with the help of high-quality, intriguing and, even more importantly, original, unique, relevant and informative articles published across several different sites. Your articles will contain information related to your niche and will provide readers the possibility to instantly visit your website by clicking on the link included into the article’s content / resource box.

 The Benefits of Using an Article Submitter

Article submitters have been developed in order to facilitate the publishing of your articles. Posting your articles manually is a tedious process, and using a tool that can automate submission can not only make publishing faster and easier, but it comes with the additional benefit of widening your reach and publishing your content on a much wider number of article directories, blogs or websites than if you were sending them out manually.

If you decide to make article marketing a part of your marketing mix, you will first of all need to create the content. Once you have your articles, you can continue by setting up your profile on various article submission sites and other websites where you would like your articles to appear. Depending on the number of sites chosen, this may be time consuming, and the other problem is that each of these directories has different submission guidelines that you must follow, so you will have to familiarize yourself with these rules as well before publishing anything.

If you use an automated program to help your take care of the submission process more efficiently, you may still need to configure your profiles on the directory websites supported by the submitter software, although, nowadays, there are submitters that can help you with the profile creation by automating certain functions as well.

The great advantage of your submitter will become noticeable after you have set up your profiles. Once your configurations are in place, you can simply upload your articles and they will be sent in an instant to an incredible number of article directories. Most articles submitters even provide the option of scheduling the release of the articles and allow you to work with article batches instead of individual files to be sent one by one. Gradual releasing is important in order to make your backlinks appear as natural as possible, especially if you want to promote a new website that only very few people know about.

Another advantage of using automated submission is that it can help you boost your traffic immensely by generating a huge number of backlinks to your site, and you can be absolutely sure the backlinks created are of high quality, too. Having all these great organic backlinks pointing towards your site will rank your site higher on search engines and the process of increasing exposure can go on infinitely.

Some article submission programs include getting keyword research tools as well, so they can be of great help not only when you publish your articles, but also in the initial phase, when you write them.

 How to Choose an Article Submitter

• One of the most important aspects to consider when choosing your submission software is the level of updating and support you will get. Article submission guidelines change all the time, new directories keep appearing, while some of the old ones disappear, and your software will need to keep abreast with these changes, being able to include new sites and delete others.

• Another important feature of good submitters is the option of creating your own inventory of the sites you want to send your articles to. Customized site sorting can add even more efficiency to your search engine marketing endeavors.

• There is one more feature you will need in order to be able to evaluate the results of your article campaign, and that is keeping track of the content published. It is essential that you choose a tool that has a reporting feature to make sure your articles do generate the backlinks you need.

As you see, these submitters are wonderful tools that help you make the most of your articles. They are available for affordable fees, and you can choose to pay a monthly fee for using them or pay a one-time price for them. Whatever option you go for, if you use the software right, you will see how your website traffic will grow sky-high, implicitly increasing the number of customers and boosting your sales as well.

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