All About Cookies and Cookie Retention Every Net User Should Know
When people mention cookies, the first thing that comes to mind is usually the dessert, but when it comes to the internet, cookies are actually a small, yet powerful kind of file. And the retention of these cookies can be one of the most crucial parts of running a successful website, as well as understanding your site’s visitors and users. You might wonder, “What are cookies and what is cookie retention?” These concepts will be explored in-depth.
A cookie is a piece of data, usually quite small, sent from a website to a web browser while someone is on a site. The web browser then stores this data. Cookies are almost like little memory files. They are able to record what a user did on a site, such as visiting certain pages or entering certain information.
Cookie retention is just what it sounds like: it is the retention of cookies by users of a web browser. When a page sends the information to the browser, cookies are stored automatically. Cookies can be deleted from a web browser either by the user or automatically, depending on that user’s settings. But some users never delete cookies, or do so infrequently. Cookie retention can give extremely important insights as to how a user interacts with a website. For example, a user may visit a site and browse its pages without making a purchase, only to return a few weeks later and complete a transaction. This kind of information is extremely valuable if you are trying to understand how people use your website.