How Can Paid Traffic Help You Get the Most from Your IM Business?

Although everyone likes to get things for free, and using some of the best free traffic generation methods can help you drive a lot of traffic to your site, paid traffic has its own unique benefits as well, allowing you to use flexible campaigns, target a huge number of keywords or benefit from inexpensive start up costs.

Website traffic statistics also show that people who click on PPC ads and end up visiting your site through your paid campaigns are often far more likely to end up buying or signing up for something than those who reach you though regular, free search engine listings.

Paid vs. Free Traffic Acquisition – What’s the Real Difference?

One of the main differences between paid and free traffic generation schemes is that you get faster, more targeted results, while starting to receive new visitors from day one without having to worry about the tedious, slow activities involved with most SEO techniques.

Also, apart from the fact that you get near instant traffic, you won’t have to worry about the fact that the methods you are using may hurt your page rank or get your website penalized by search engines in any way, since both of the major paid models – PPC (pay per click) and CPM (cost per impression) – are entirely independent from your SEO campaign.

This leads us to another important advantage that paid campaigns have over free ones: you can use both of them without having them interfere with each other. There is no reason why you should abandon your resourceful SEO services, techniques and tools just because you have added paid advertising to the equation.

Finally, as opposed to free marketing campaigns used to drive traffic to your website, where you’re at the mercy of a search engine in terms of where (more like on which hundredth page) your site’s listing will appear at least in the first few months, with paid services you have nothing to worry about, as your listing will be placed strategically on the page in order to attract the attention of internet users.

3 Advantages of Paid Traffic That You Can’t Ignore

In spite of the fact that the base advantages of paid searches are clear for those who wish to see it, many are still not convinced of their effectiveness, while others prefer to play it safe and lose a lot of potential profit by employing free traffic generation schemes.

Here are three more reasons why you may be better off when you decide to buy targeted traffic:

• Instead of having to use your own online marketing skills in order to get better positioning and target more customers, with the help of PPC and CPM experts, your business will be marketed in the right place, so you can be certain that your ads will be viewed by people who are truly interested in what you have to provide.

• When you buy web site traffic, you get a virtually unlimited number of keywords to work with, and with a sound promotional tactic, your potential of obtaining highly targeted results is endless. You can’t even hope to get close to such benefits while trying to optimize your website the old fashioned way and losing the benefits offered by untapped keywords and key phrases.

• Timely product sales can easily be achieved with paid search campaigns which present a high rate of flexibility, allowing you to customize your experience entirely. This can be done by making various changes to your strategy and testing it for organic search optimization, while achieving test results the same day you started exploring the many available variables.

Is Paid Traffic Profitable?

Many businesses have started the habit of paying for targeted traffic, and they have achieved far better results with it than by using free campaigns. While an investment is involved, most services allow for flexible payment plans.

Also, apart from getting better search results, you gain the benefit of having to invest less time and effort into your marketing campaigns – a great asset for any business owner, since managing a company is not an easy task, and by freeing some of your time, you can engage in other activities like enhancing your customer support services.

Nevertheless, paid searches are not for everyone, since, if you’re selling low price products or you can’t attach a specific value to your website traffic rank, your profit may be cut short by the prices you have to pay in order to get your ads out there.

Ultimately, if you really want to get paid traffic, but you lack the initial funding to get started (or you’re afraid that you will just be wasting money), some of the services providing PPC campaign management will offer you a limited free trial, so you can try out the service before spending any money, and see if it really works for you.