Web Ranking vs. Domain Name Value – Details, Differences and Practical Considerations

Web ranking and domain name valueWhile some would think that domain worth and web ranking can be considered as overrated factors that don’t actually play as important a role as many webmasters would consider, the fact is that the two methods of determining the value of a website and using it to the advantage of the website owner with the idea of gaining popularity, recognition, web traffic and improved SERP rankings, are some of the most useful criteria currently available on the world wide web.

The Relevance of Web Ranking

While there are many methods and tools available to check your ranking, you need to be aware of the fact that not all of them will be of help in the long run. Google’s PageRank and the Alexa ranking system are, in fact, two of the few relevant, as well as popular ones you can use in order to determine a website’s full value and potential.

The fact is that this method of evaluating a website takes into account the actual content, construction and current online recognition of specific pages, based on the current value and number of the links pointing back to the site, the quality, relevance and specificity of onsite and backlink keywords and numerous other factors that search engines as well as internet searchers would use when searching for relevant content within the niche of the website in question.

What you need to understand about ranking systems is that they can lead to practical advantages in terms of improving a business’ promotional campaign, but this ability is less direct than in the case of regular ad campaigns or similar methods in that a higher ranking enables people to find your website more easily through various means – either by accessing search engine pages or clicking on links placed on high PR websites pointing back to the site.

Where Do Domain Names Come in?

When you want to find a domain that has a better chance of attracting clients to your online business, the connection between the domain itself and the PageRank of the site you’ve set up may seem very close, but they are, in fact, two different things.

While the worth of a well-chosen domain is simply determined by the amount used to buy or sell it, there are a variety of different factors that would make it more valuable to prospective buyers.

For instance, when you want a site that’s easy to remember and appealing to people, a short, catchy name is likely to sell more than a lengthy phrase built out of 3-4 different words – even if they are keywords associated with your niche.

Also, domains that are older have been found to help site owners obtain better results through their SEO campaigns. Together with the potential keywords used for raising a domain’s overall value, this is one of the closest connections that a more expensive domain name would have with various web ranking methods.

Misconceptions about the Two Methods

A common misconception associated to domain rankings is the value placed on “domain rank”, which many people believe to be the rank of the actual domain, when it merely represents the Page Rank of the homepage of the site that is currently housed on the domain name.

Even though it can be crucial for people to find your site, you need to remember that the backlink and promotional campaigns that have raised the value of the site’s PR were created by someone else for a different website, and may not apply to what you want to achieve with it. This basically takes you back to the drawing board to try and build a more relevant marketing campaign.

Also, an important thing you need to know about ranking systems, whether they focus on the domain or page rankinglevel, is that they are no guarantee for good search engine results.

For instance, Google’s Page Rank algorithm strictly depends on the number of high PR backlinks pointing to your site, which can still be increased even if you don’t try to target any specific keywords that would get you on the first position on SERPs.

Evaluating Your Goals

Now, the practical conclusion that needs to be noted when you look at all this information is the fact that both domain worth and web ranking are methods that have their own unique qualities and advantages. As a result, you have to use and monitor them together if you want to stand a chance on building a truly viral website.

Whether you want to get a domain that would help you increase your website’s recognition at a higher rate or get recognized by search engine by creating a strategy based on improving your Alexa rank and PR, there are numerous ways to go about it. However, the important aspect of your initial goal assessment is to always remain clear about what the benefits that you want to pursue are, since, this way, you will easily be able to select the methods that are most relevant to your business aspirations.

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