The Keys to Establishing a Successful SEO Strategy for Your Online Business
Despite popular belief, SEO (Search Engine Optimization) is as easy or difficult as you make it, and coming up with a powerful SEO strategy for your marketing campaign doesn’t always have to be as costly or as difficult as most people would consider it.
All you truly need is to find the right knowledge about what you actually need to put your plans into action, and as soon as you manage to work out all the details, people will by flocking to visit your website like it was made of gold.
SEO and the Power of Ranking Systems
The ultimate purpose of most SEO practices is to get your site a favorable position on Google and other search engine result pages. While this may be straightforward, there are many factors that can contribute to this aim (or hinder it), and you can only get there through a powerful backlink building and web ranking based SEO strategy.
Backlinks are basically the “backbone” of SEO and page ranking, as their quality, number and the specific keywords associated with them are some of the main criteria that would determine the position that the page they point back to would have on Google searches as well as its PageRank value and its ultimate ability of drawing traffic.
Basically, the more high quality backlinks you can build through various SEO methods, the easier it will be to use your higher rating, targeted keywords, search engine result page rankings and web ranking level to influence more people and businesses to access and trust your website’s pages.
Why Is Web Ranking Important?
Web ranking systems such as SEOMoz, Google PageRank or Alexa have long been used by SEO experts both for reference and as tools for attracting more traffic.
By simply performing a Google page rank check, for instance, you can find out a great deal about the amount and quality of your site’s backlinks and the inbound links you’d still need to work on in order to achieve a better rating and have a chance to rank higher in Google SERPs.
On the other hand, used side by side with Google’s PR algorithm, the Alexa rating system is able to help you determine exactly what you can gain by improving your ranking, and has been significantly improved in recent years to compile numerous factors in order to give webmasters an accurate assessment of what they need to do in order to improve their traffic rate, sales and popularity.
The ability to keep track of websites through these ranking methods has often been underrated by site owners who could have done a great deal to improve their website authority and recognition. Although improving your site’s Alexa or PR is not strictly considered to be an SEO method, it can go hand in hand with SEO very well in creating higher traffic and producing better targeted searches.
Keyword Research – the Essence of SEO
When it comes to search engine optimization, the benefits brought by high web rankings, quality backlinks, high position in SERPs and even your business’ online reputation cannot be improved or even maintained without proper keyword research.
In a nutshell, keyword research is easy to understand: basically, you use various tools and practices to look up the keywords and key phrases that people type into Google and other major search engines when they want to find websites such as yours.
Keywords are normally embedded at various levels of density either within a website’s content, off-site content intended for the creation of high PR backlinks and – perhaps most essentially in some cases – in the anchor text of inbound links pointing back to your main site or blog.
Of course, you have to understand that keyword research is not a static task that only needs to be done once. Apart from knowing how to update your keywords depending on the changes that your business niche goes through, in order to keep your site’s high PR, SERP ranking and traffic rate you will also have to be aware of the specific times when you have to renew your keyword research.
For instance, when you change your domain name or after some time, when the same trends and keyword search phrases no longer have the same value as they did when you did your research for the first time, in most cases, you will need to start from scratch. On the other hand, your SEO campaign and keyword research can be adapted or even stay the same when you just change your site’s overall appearance or even during a domain transfer.
Although when targeting certain keywords, search engine result page rankings, as well as your web ranking according to various algorithms such as Alexa or Google PR, will depend not only on your ability to use SEO to your advantage, but also on the competition you’re up against – a factor that further shows the importance of keyword research in SEO and internet marketing.