Website Promotion To Enhance Your Visitor Numbers

Website promotion is a crucial element that should be done by each and every webmaster. The main reason for doing this is to enhance a website’s traffic. This includes the attempts of collecting professional services that are formulated to enhance the presence of your website on the Web. To promote your website, there are various ways you can use and boost your traffic.

1. Email Marketing

The most basic way of marketing your website across various clients is by use of email. Email marketing has in the recent past proved to be the best way of interacting with a wide variety of clients which in turn lead to the promotion of your website. Using this method, you can attain a possibility of segmenting your client base so as to improve your massaging by simply establishing several mailing lists. By doing these, you will be in a position to send out:

  • Newsletters
  • Announcements
  • Specials
  • Product updates
  • Purchase follow-ups

2. Blogging

To post massive,interesting and timely content on your website, you need to consider the issue of blogging. This is made possible by various comments that will be updated by people who frequent your website. You can accumulate large traffic volumes that retreat to your website for reading and commenting by establishing a blog that attracts the attention of your audience.

3. Twitter

Using Twitter, you can share and promote services, ideas or products on your site by simply by simply connecting your site to your Twitter account. Messages will be automatically displayed as a result of twitting from your site. The connections that are established through tweeting plays a major role in promoting your website.

4. Sitemap

Sitemap is a system that normally comes with any given website. This sitemap can be delivered to Webmaster central through Google. Sitemaps are sometimes used by Google in the process of understanding your site’s set-up and also to enhance your web page coverage. Due to all these capabilities of sitemap, website promotion is dully enhanced.



5. RSS feeds

Another way of pro-actively enhancing your website promotion is by displaying RSS feeds. RSS feeds are displayed from websites whose contents are similar to those of your industry or business. When combined to work hand in hand with message boards and blogs, they tend to make your website attractive by updating it regularly. This makes your website to be relevant because of the feeds it receives concerning the industry. Your potential clients will be in a position to determine if your website to be a real source for important information. This in itself is of great importance to your site since it increases the time spent by users on your site. To this extent, the issue of website promotion would have automatically taken place.


6. Cost per click traffic

This refers to a mode of internet advertising that offers direct website traffic. It functions under the principle that website owners get an automatic pay just from the click of an advert by the user. With the help of search engines, advertisers explore the target market by bidding on the keyword terms. Commonly, content sites charge a constant price per click. In addition, this system implements an affiliate model that gives opportunities for purchase in the process of surfing. This contradicts with the functionality of generalized portal which constantly seeks traffic volumes to one site.

Websites that maximizes the use of PPC ads automatically display advertisements especially when the listed key-words and key-word queries match together. This capability tends to increase the number of people who are clicking on your website.




The purchase of traffic can be done through signing up into Yahoo Search, Adwords and even Microsoft ads Centre. On the other hand, you can establish targeted messaging, whose essence is to enhance the connection between you and your users. You start by choosing keywords that will be bid on, and then you can now start your monthly or daily budget. In addition, your ads can be targeted based on geographical regions, time zone or even demographic factors. All these costs per click functionality really ensure the promotion of your website to a greater extent. So don’t hesitate but make those attempts of applying these techniques and expect results.

As a webmaster, you should not just sit back and think that you have designed a beautiful website that generates leads by attracting visitors automatically. Failure to embrace website promotion techniques will definitely lead to loss of website traffic.


Credits: images from 123RF Stock Photos



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